Content Marketing Executive

About Bonhams

Founded in 1793, Bonhams is one of the world's leading auction houses — defined by connection, and home to the curious.

With over 230 years of expertise, Bonhams operates a global network of trusted specialists across 24 countries, including flagship salerooms in London, New York, Paris and Hong Kong. Across more than 60 specialist categories, Bonhams serves collectors of every kind — from emerging to established — with the objects, stories and expertise that define their collecting journey.

Beyond auctions, Bonhams is both a destination for discovery and for industry-leading services and support. Its rotating programme of exhibitions and public programming is free and open to all, reflecting a longstanding commitment to curiosity, cultural conversation and the enduring power of objects.

For forthcoming auctions and details of specialist departments, visit Bonhams.com.

Bonhams: A house built on knowledge. Defined by connection. Home to the curious. 

Key Tasks and Responsibilities

• Develop and curate engaging content in line with corporate branding for the company’s platforms focusing on WeChat and RED, alongside with Instagram , Facebook, online editorial article and eDM


• Provide copywriting to promote upcoming auctions, covering categories including Luxury, Asian Art and Contemporary Art.


• Manage publishing calendar and be in charge of budgeting related to social media promotions


• Ensure all content is on-brand, consistent in terms of style, quality and tone of voice, and optimize for search and user experience for online, social, and video


• Collaborate with regional marketing teams in London, New York, and Paris to drive engagement and promotion for overseas auctions across Asian markets.Prepare monthly social media reports to review and optimize marketing strategies


• Analyze data and insights to guide strategy and implementation of solutions


• Assist in planning and rolling out of marketing campaigns and handling assigned ad hoc tasks

Key Skills and Experience

• Degree holder in Digital and Social Media Marketing, Communications, Media or related fields is preferred


• At least 2-3 years of solid experience in creating social content, and storytelling, preferably from the Art, Culture and Luxury industry or in an Agency environment


• Familiar with the best practices and trends of the current Chinese social media platforms such as WeChat, RED and other digital and content landscape


• Presentable, good sense of aesthetics, able to provide creative ideas and produce high-quality visual content to elevate the company's brand presence


• Good command of written Chinese and English


• Creative, reliable, self-motivated, solution-oriented


• Ability to work collaboratively as well as autonomously


• Immediately available is preferred

What We Offer

Some of our benefits and perks include:

• 20 days annual leave


• Private Health Care

If you wish to apply, please send your CV and cover letter by the 9th July 2026 at midnight.

We thank you for your interest in this position but please note that we will only contact candidates chosen for further consideration.

Bonhams is an Equal Opportunity Employer. As part of our commitment to fight for equality, we work to ensure a fair and consistent interview process. We celebrate diversity and we are committed to an inclusive work environment.