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Content Strategist - Start Up Wellness (30K)

salary Salary :

$26,000 - 30,000 yearly

Job Description - Content Strategist - Start Up Wellness (30K)

Key Responsibilities
  • Develop and execute a multi-channel content strategy aligned with business goals and brand identity.
  • Define content themes, narratives, and messaging frameworks for social media, web, email, and other digital platforms.
  • Assist in creating educational short-form videos, interviews, founder content, behind-the-scenes storytelling, and visual campaigns
  • Use content analytics to measure performance, identify trends, and optimize strategy.
  • Manage content calendars and ensure consistent publishing schedules.
  • Collaborate with marketing, product, and design teams to align content with campaigns and product launches.
  • Stay up-to-date with industry trends, platform updates, and emerging content formats.
  • Lead brainstorming sessions and contribute creative ideas for campaigns and brand storytelling.
Requirements
  • Bachelor's degree in Communications, Marketing, Media, or related field.
  • 3-5 years of experience in content strategy, editorial, or related roles.
  • Strong understanding of social media platforms, content management systems, and digital analytics tools.
  • Excellent written and verbal communication skills in English and Chinese (Cantonese/Mandarin).
  • Ability to work independently in a fast-paced startup environment.
  • Creative mindset with strong strategic thinking and problem-solving skills.
  • Portfolio or case studies showcasing past content strategy work.


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