Lifestyle Asia is seeking a dynamic, digitally savvy Editor deeply embedded in Hong Kong’s cultural ecosystem to shape the publication’s voice across digital, social, and experiential formats. Reporting to the Editor-in-Chief, this candidate will actively bridge the gap between creative storytelling and strategic commercial growth—curating high-profile exclusives, driving reader engagement, and collaborating with sales to create bespoke branded content for top-tier global luxury clients. Beyond basic editorial oversight, a truly proactive candidate will demonstrate the foresight to spot rising cultural trends before they break into the mainstream. They must possess a sharp commercial acumen to translate brand briefs into authentic editorial narratives with pitch-to-publish speed across multi-channel distribution (including short-form video and live coverage).
KEY RESPONSIBILITIES
Supporting the EIC with brand campaigns and events
Line-editing, copy-editing, and fact-checking work submitted by junior writers, sub-editors, and freelancers to ensure brand tone, accuracy, and style consistency
Leading the creation and execution of new IPs and campaigns for the brand
Creating editorial and branded content for Lifestyle Asia Hong Kong
Covering brand news and trending stories on luxury lifestyle topics
Representing Lifestyle Asia Hong Kong at high-profile events including brand launches, press previews, exclusive interviews, etc.
Constantly generating ideas for new editorial content campaigns and projects, as well as creative ways to cover sponsored content (digital cover, lists, badges etc.)
Establishing content and marketing partnerships with brand partners
Collaborating with social media managers or self-producing short-form video content and visual assets for major coverage and events and topics
Planning and maintaining the monthly/quarterly content pipeline, balancing daily breaking luxury news with evergreen features and major commercial beats (e.g., Watches & Wonders, Art Basel Hong Kong, Michelin guide announcements)
QUALIFICATIONS
A passion for lifestyle content
A deep personal standard for storytelling quality—possessing the curiosity to dig beyond press releases to find unique angles.
Knowledge of lifestyle brands in Hong Kong and on an international level
Excellent writing and communication skills in English (Cantonese is a plus)
Ability to write engaging, well-researched, SEO-friendly stories and headlines
Detail-oriented, resourceful, and can work fast under daily deadlines
Social media-savvy and always staying on top of trending topics in society
Professionalism when covering live events and working with agencies
Experience in working with digital KPIs (engagement, reach)
Proactive problem-solving
BENFITS
Medical insurance
5-day work week
14 days of annual leave
Opportunity to work with experienced, knowledgeable industry professionals
Opportunity to contribute to both web and print
About us
APX Luxury is one of Asia’s most vibrant and progressive independent media houses. Our portfolio includes a variety of successful regional publishing brands in lifestyle and luxury markets across Hong Kong, India, Malaysia, Singapore, and Thailand. Print publications include Travel+Leisure Southeast Asia, Hong Kong, & Macau, Augustman, HELLO! Thailand, Prestige, PIN Prestige, and Travel+Leisure India & South Asia. Digital offerings include Travelandleisureasia.com, Lifestyleasia.com, AugustMan.com, PrestigeOnline.com, PinPrestige.com, Travelandleisureindia.in and Architecture
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