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Event Marketing Manager - ICT

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Job Description - Event Marketing Manager - ICT




  • Engage private and public sectors, communities, and industry stakeholders of different sectors to encourage and facilitate the adoption of our company's solutions and services.

  • Identify needs and gaps where our solutions and services can be implemented and develop industry engagement strategies and marketing plans to drive adoption.

  • Grow the member base and meet business targets through the implementation of industry programs, key account engagement, and a proactive business development approach.

  • Act as the program lead for IoT and Healthcare solutions and initiatives, effectively planning and executing go-to-market strategies and programs to achieve business objectives.

  • Plan, manage, and execute ICT awards programs within the community.

  • Ensure effective planning, promotion, and execution of events to enhance thought leadership, brand awareness, partner engagement, and lead generation.

  • Drive traffic of target customers and partners to the company's showroom to strengthen market positioning and generate leads.

  • Develop, plan, and execute programs to drive vendor partnerships and expand the vendor network.

  • Contribute to the development of marketing collaterals, including industry guidelines, case studies, best practices, whitepapers, brochures, and other required materials.

  • Support and execute special events and projects with external departments and third parties, including marketing program events and brand launch events, in a timely manner.

  • Build and leverage strategic partnerships to create market awareness and foster business growth.






Requirements



  • Bachelor's degree in Business Administration, Marketing, IT or a related field. 

  • 3-5 years’ experience in industry program (forum/seminar/webinar/award), business development, or marketing roles 

  • Experience of IoT technologies and trends, as well as the healthcare industry landscape will be a huge advantage but not a must.

  • Demonstrated success in driving the adoption of technology solutions and services in a B2B environment.

  • Excellent communication, negotiation, and presentation skills, with the ability to engage and influence stakeholders at all levels.

  • Proactive and self-motivated, with a strong entrepreneurial mindset and the ability to work independently.

  • Exceptional project management skills, with the ability to prioritize tasks and meet deadlines.

  • Strong analytical and problem-solving abilities, with a data-driven approach to decision-making.

  • Ability to build and maintain relationships with key industry players and strategic partners.

  • Proficiency in Microsoft Office suite and CRM software.







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