Global Advertising Strategist

About RedotPay

RedotPay is a global crypto payment fintech that integrates blockchain solutions into traditional banking and finance infrastructure. Our user-friendly crypto platform empowers millions worldwide to spend and send crypto assets, providing faster, more accessible and inclusive financial services. We are dedicated to advancing financial inclusion for unbanked and supporting crypto enthusiasts, driving the global adoption of secure and flexible crypto-powered financial solutions. Join us in shaping the future of finance and making a meaningful impact on a global scale. 

Responsibilities: 

• Own hands-on execution of overseas performance advertising on platforms including TikTok, Meta (Facebook/IG), Google Ads, AppLovin, X/Twitter, and ASA.


• Drive and optimize key metrics: CTR, CPC, CPA, ROI/ROAS; build campaign structures (Campaign → Ad Set → Ad), configure targeting, budgets, bidding, and objectives.


• Develop testing plans and run ongoing optimization & A/B tests for audiences, creatives, and landing experiences.


• Translate product/market insights into targeting strategy and creative direction; collaborate with design/content teams on high-performing visual/video materials.


• Set up, validate, and troubleshoot multi-channel attribution & tracking (pixels, SDKs, API tracking, MMPs). Coordinate with data/tech teams to ensure accurate conversion reporting.


• Monitor daily performance, generate reports/insights, and recommend optimization actions for budget allocation, targeting, and creative.


• Stay current with platform policies, algorithm changes, and new ad features/placements; run rapid experiments to improve performance.


• Support cross-team execution by aligning ad pacing with promotions across Ops, Product, Sales, and other stakeholders.

Requirements

• 2-3 years in performance advertising/optimization; hands-on experience with at least two of: TikTok, Meta, Google Ads, AppLovin. Overseas financial product advertising is a plus.


• Strong understanding of performance marketing fundamentals: funnel/lifecycle, bidding mechanics, conversion optimization, and practical campaign outcomes.


• Excel/Sheets (pivot tables, basic functions) and comfort with BI/data analysis tools. Familiarity with attribution models is a plus.


• Practical experience with pixel/event tracking and MMP/platform-native attribution (e.g., AppsFlyer, Adjust). 


• Experience using AI tools for content (image/video/script) is a plus.


• Results-oriented, resilient, and highly accountable; able to run fast iterations in a dynamic environment.


• Excellent communication and cross-functional collaboration 


• Good English reading/writing skills for platform docs and overseas creatives; cross-cultural insight is a plus.

Preferred Qualifications

• Deep experience in financial services / exchange / Web3 payment apps with representative campaign results or case studies.


• Experience with A/B test design, landing page optimization, or user research.