Head of Campaign and Segment Marketing (100-120K), Insurance

Core Responsibilities

Strategic Leadership & Segment Management

• Define segment strategies: Analyze demographics, lifestyle data, and risk profiles to target specific groups like millennials, families, or high-net-worth individuals.
• Align with business goals: Map marketing strategies directly to the company's annual premium growth and market share targets.
• Own the customer journey: Map and optimize the end-to-end insurance buying process for each distinct customer segment.

Campaign Planning & Execution

• Launch multi-channel campaigns: Oversee high-impact campaigns across digital media, television, print, and direct mail.
• Promote insurance products: Create tailored messaging for complex products like life, health, auto, or commercial insurance.
• Manage creative agencies: Direct external vendors to deliver compliance-approved, brand-consistent marketing materials.

Collaboration & Distribution Support

• Support sales channels: Build marketing toolkits, lead-generation programs, and enablement assets for insurance agents, brokers, and bancassurance partners.
• Partner with product teams: Collaborate with actuaries and product developers to refine insurance offerings based on customer feedback.
• Ensure regulatory compliance: Review all campaign materials with legal teams to strictly meet local financial and insurance advertising laws.

Analytics & Budget Management

• Track campaign ROI: Monitor key performance indicators including Cost Per Acquisition (CPA), conversion rates, and life insurance policy renewals.
• Optimize marketing spend: Allocate and manage the annual marketing budget across different segments to maximize profitability.
• Utilize data analytics: Leverage customer relationship management (CRM) tools and predictive data to forecast insurance buying trends.

Requirements

• Bachelor's degree holder
• A minimum of 10 years of relevant experience gained from large insurance companies or financial institutions
• Good command of Cantonese and English