Head of Marketing GCR

My fintech client is looking for head of marketing Greater China region:-

There are two key points: 1. Must have retail business experience (to C, large-scale); 2. Must have practical experience in off-site promotion (customer acquisition/branding), not just in-site operations. Brokerage or overseas experience are pluses, but not mandatory.

Core Responsibilities:

Market Strategy Planning

Develop and execute brand promotion, user growth, and localized marketing strategies for the Singapore market; Analyze market trends and competitor dynamics to optimize marketing resource allocation;

Digital Marketing & User Growth

Lead precision targeting and performance optimization across online channels (social media, SEM/SEO, EDM, etc.); Design viral campaigns, KOL collaborations, and membership systems to enhance user engagement and retention;

Brand & PR Management

Plan brand events, industry summits, and media partnerships to elevate brand awareness; Manage PR crises and maintain relationships with local media and regulatory bodies;

Team & Budget Management

Lead local marketing teams and coordinate cross-departmental resources (product, operations, etc.); Develop budgets and monitor ROI to ensure cost-efficiency maximization;

Requirements:

12+ years in financial/tech industry marketing, 3+ years team management; Familiarity with Greater China market

Skills:

Proficient in digital marketing tools and data analysis (Google Analytics, SQL, etc.) Financial product compliance awareness (familiarity with MAS regulations preferred) Bilingual in English and Chinese with strong cross-cultural communication skills

Native Mandarin speaker is highly preferred.