Manager, Brand Marketing

"To be the most loved everyday food and groceries destination!" - that’s our mission at foodpanda (small ‘f’).

foodpanda is the largest food and grocery delivery platform in Asia, outside of China. Operating in more than 400 cities across 11 markets, we continue to expand and grow in our core food delivery business, as well as in new verticals like grocery deliveries, with a strong tech infrastructure at our core. From our restaurants-partners, cloud kitchens and cloud grocery stores — foodpanda is just one tap away, getting everything you need into your hands quickly and conveniently!

We are looking for enthusiastic problem solvers to join us in scaling our platform, to digitalise businesses in Asia, uplift rider livelihoods and build a hyper-convenient platform for our customers. If you love working with technology to create solutions and are not afraid to roll up your sleeves to get things done, you will find your tribe here at foodpanda. Our diverse and high-performing team comprises people from more than 60 nationalities, and we welcome all experiences, backgrounds, and perspectives.

• Campaign Execution: Assist in planning, developing, and executing end-to-end brand marketing campaigns (ATL/BTL, digital, and offline) to drive top of mind,  brand preference & market share..
• Media Management: Coordinate with regional media counterparts to create strong media plans while following regional guidelines.
• Content & Localization: Manage the adaptation and localization of regional campaigns specifically for the Hong Kong market. Collaborate with campaign marketing teams to understand user behavior and segmentation strategies, and come up with effective messaging
• Data Analysis & Reporting: Track, analyze, and report on the effectiveness of marketing initiatives, providing data-driven insights to optimize ROI and improve key performance indicators (KPIs). Share insights and align goals with the regional team and maximize usage of group resources.
• Agency & Regional Stakeholder Management: Communicate with media, PR, and creative agencies, and regional counterparts on a day-to-day basis for asset delivery and campaign rollouts.
• Cross-functional Collaboration: Partner closely with internal stakeholders (such as pandamart, foodpanda dine-in, and Rider departments) to support promotional activities and operational launches.

• Hungry to make a difference
• A recognized degree in busines or, marketing
• Minimum 8-10 years relevant work experience in marketing, ad agency, brand management, consumer marketing, or fast-moving consumer goods (FMCG)/e-commerce industry,  with a strong track record of creating and launching major brand campaigns
• Excellent knowledge of the food, lifestyle and e-commerce industry
• Commercial focus, results oriented and an outstanding relationship builder
• Sociable character and positive attitude towards new challenges

 What We Offer

• A dynamic and challenging work environment.
• A company committed to developing you personally and professionally.
• A great working atmosphere with regular company and team events.
• A vibrant and international team committed to diversity and inclusion.
• Responsibility from day one in a fast growing and global company.
• Other benefits include free food, health and dental insurance, and learning and development opportunities!

Our parent company, Delivery Hero, is a global leader in the food delivery industry processing over 3 million orders every day and operating in 40+ markets in the world, with 18,000 employees and approximately 500,000+ restaurant partners.