Manager - Digital Channels

Requirements

• Degree in Marketing / Business Administration or a related discipline
• A minimum of 8 years’ working experience in digital marketing, mobile app management, or loyalty program operations, of which at least 3 years should be at managerial level
• Proven track record in managing end-to-end mobile app-based campaign execution
• Through knowledge and experience in working with advertising and social media agencies
• Highly self-motivated with the ability to perform under pressure in a fast-paced environment
• Excellent knowledge and experience in mobile app related projects and management
• Strong team player with a continuous improvement mindset and able to lead team members to achieve quality deliverables
• Excellent command of both written and spoken English and Chinese (Cantonese and Putonghua)
   

Applications

You are invited to apply online via http\://www.mtr.com.hk/mtr_job_en or send in your CV stating the position (with reference number) you are applying for by mail to Human Resource Management Department, MTR Corporation, G.P.O. Box 9916, Hong Kong on or before 3 September 2026.

For other job openings, please visit MTR Corporation's website for more details. All information provided by applicants will be treated in strict confidence and used for recruitment purpose only.

All personal data of unsuccessful applicants will be retained for 12 months for future recruitment purpose and will then be destroyed.
 

Responsibilities

• Formulate and execute user engagement strategies to expand the active customer base, increase the daily and monthly active users, and extend usage duration of MTR Mobile
• Partner with internal business units and IT teams to build MTR Mobile into an integrated digital ecosystem for customer communication, strengthens brand loyalty, and drive revenue streams
• Initiate and manage direct marketing campaigns and loyalty lifecycle initiatives that drive customer participation in the loyalty points earn-and-burn ecosystem, maximizing long-term customer lifetime value to MTR
• Collaborate with IT team and vendors to ensure the reliable deployment, and smooth execution of marketing campaigns and initiatives
• Monitor industry trends, evolving customer behaviors, and competitive digital landscapes to identify growth opportunities and continuously innovate the app proposition
• Evaluate app performance, campaign ROI, and content/engagement features effectiveness through key digital metrics