Manager/ Senior Manager, Digital Acquisition

Shangri-La International Hotel Management Ltd.

Shangri-La Group is a global leader in luxury hospitality with unique Asian heritage.

Headquartered in Hong Kong, we have over 100 hotels and resorts under four brands in key cities and beautiful beachfront locations globally. We are expanding rapidly with a strong development pipeline throughout Asia, the Middle East, Europe, and Africa.

Regarded as one of the world’s finest hotel ownership and management companies, Shangri-La is dedicated to delighting guests around the world with legendary service, finely tuned through over 45 years of hospitality from the heart. We have an affinity with Asian travelers, and we offer them a gateway to the rest of the world, positioning us as a leading brand in luxury hospitality.

As an enviable employer with industry-leading levels of colleague engagement, our people are our priority. Our success is made possible only through the efforts and abilities of over 42,000 colleagues worldwide. In accordance with this belief, the focused investment we make in the learning and development of our colleagues is unparalleled in the global hospitality industry. From welcoming new colleagues to best-in-class leadership development, you can be sure that potential is identified and nurtured throughout your career.

We are seeking a strategic and results-driven Manager/ Senior Manager, Digital Acquisition to drive customer growth, member acquisition, and direct revenue for our hotel loyalty program through high-impact digital acquisition and performance marketing strategies.

Based at our headquarter, you will collaborate closely with global and regional cross-functional teams, including Product, Marketing, E-commerce, Analytics, IT, Hotels, Agencies, Media Platforms, and external commercial partners. Leveraging your expertise in digital acquisition, performance marketing, analytics, and partnership-led growth, you will ensure digital initiatives are effectively planned, executed, measured, and optimized to support member growth, direct booking conversion, and revenue uplift.

This role requires strong commercial acumen, analytical capability, project and stakeholder management skills, problem-solving ability, and clear communication to deliver measurable outcomes across customer acquisition, engagement, conversion, reactivation, and direct revenue contribution.

What you'll be doing 

• Lead full-funnel digital acquisition strategy across revenue-driving channels, including metasearch, paid media, affiliate marketing, and partner-led acquisition program, with a focus on driving loyalty member growth, direct bookings, revenue uplift, and measurable ROI.


• Lead strategic planning and budget management for paid acquisition channels, including annual and campaign-level budget forecasting, allocation, pacing, and performance optimization across platforms and markets. Ensure spend is prioritized toward high-performing channels, customer segments, markets, and campaigns to improve ROAS, CPA, conversion, and direct revenue contribution.


• Oversee metasearch channel strategy and performance, including platform spend planning, campaign optimization, market prioritization, and performance tracking to capture revenue opportunities, improve booking conversion, and maximize return on digital investment.


• Develop and execute OTA customer win-back strategies to convert third-party bookers into loyalty members and direct customers through targeted campaigns, personalized propositions, membership benefit messaging, and optimized onboarding journeys. Drive stronger customer engagement, repeat bookings, retention, and long-term customer lifetime value.


• Leverage Adobe Analytics and other digital tracking tools to monitor acquisition campaign performance, ensure accurate measurement, and generate actionable insights and recommendations to improve ROAS, CPA, member conversion, engagement, reactivation, and direct revenue performance.


• Support digital partnership program and ecosystem expansion by working closely with the Partnership team to onboard and activate external partners that enhance member acquisition, strengthen loyalty propositions, and create new commercial growth opportunities across direct channels.


• Design and optimize partner-led digital journeys and propositions, including onboarding flows, campaign integration, benefit visualization, and customer messaging, to clearly communicate partner and membership benefits, improve customer understanding, increase conversion, and strengthen long-term loyalty.


• Identify new digital growth opportunities by monitoring market trends, customer behavior, channel performance, and emerging acquisition models. Recommend and implement initiatives that improve customer journeys, enhance digital visibility, and support sustainable growth across paid, partner-led, content-led, SEO, and GEO touchpoints.


• Partner with cross-functional teams and external vendors to manage execution timelines, resolve blockers, align stakeholders, and ensure acquisition initiatives are delivered on time, within budget, and against agreed commercial outcomes.

About You

• 10+ years of relevant experience in digital acquisition, performance marketing, digital partnerships, loyalty marketing, travel, hospitality or related digital growth fields, with a proven track record of delivering measurable customer growth and revenue impact. 


• Strong hands-on experience across paid channels, including metasearch, paid search, paid social, display, programmatic, affiliate marketing, and partnership-led acquisition channels.


• Proven experience in media budget planning and performance management, including budget forecasting, allocation, pacing, optimization, and ROI accountability across multiple platforms, campaigns, and markets.


•  Strong understanding of full-funnel digital acquisition, from audience targeting, traffic generation, and campaign activation to conversion, retention, reactivation, and revenue optimization.


• Experience managing agencies, affiliate networks, media platforms, technology vendors, and strategic digital partners, with the ability to drive quality delivery, commercial accountability, and continuous performance improvement.


• Strong knowledge of campaign tracking, attribution, tag management, Adobe Analytics, and other digital measurement tools used to evaluate channel effectiveness and inform investment decisions.


• Experience with A/B testing, creative testing, audience testing, and landing page optimization to improve conversion, media efficiency, and customer journey performance.


• Understanding of CRM, lifecycle marketing, segmentation, retention, and reactivation strategies to ensure acquisition efforts support long-term member engagement, loyalty, and customer value.


• Knowledge of the China media ecosystem and regional digital platforms is preferred but not mandatory. Broader geographic market understanding and the ability to adapt acquisition strategies across customer segments and markets would be an advantage.


• Commercially driven and data-led, with the ability to connect acquisition strategy, media investment, customer behavior, and campaign performance to measurable business outcomes.


• Strong analytical capability, with proficiency in Adobe Analytics and other digital tracking, reporting, and attribution tools to monitor performance, identify insights, and make data-driven optimization decisions.


• Excellent project management and stakeholder management skills, with the ability to manage multiple workstreams, define priorities, drive milestones, coordinate cross-functional teams, and deliver initiatives on time and within budget. 


• Excellent communication and data storytelling skills, with the ability to translate complex performance data into clear insights, business recommendations, and executive-ready updates for senior stakeholders.


• Strong problem-solving skills, with the ability to identify performance gaps, remove execution blockers, develop practical solutions, and make sound decisions in a fast-moving digital environment.


• Proactive self-starter, able to work independently, take ownership of priorities, identify opportunities, and drive initiatives forward with minimal supervision.  


• Collaborative and execution-focused, with the ability to balance strategic thinking with hands-on delivery across campaigns, platforms, partners, and markets.


• Depending on the candidate’s relevant experience and demonstrated capability, the role may be considered at Manager or Senior Manager level.

Why Join Us 

• A workplace that values your passion and supports self-realization and personal growth.


• Structured learning and development pathways with real opportunities to advance your professional craft and leadership skills.


• Competitive benefits, recognition programs, and colleague stay/travel perks that reward your contribution and dedication.


• Teams that promote inclusion and respect, value diversity, and foster a secure environment where everyone can thrive

We are an equal opportunity employer. Applications from all qualified candidates are welcomed. All information provided by applicants will be treated in confidence and used only for recruitment purposes. (Click here to learn more about our Data Protection statements.)

We appreciate your interest in joining us. Please note that only successful candidates will be contacted.