Marketing & BD Manager

Overview of role

Join Walkers Professional Services (WPS) – shape the future with an industry leader

Walkers Professional Services (WPS) is a dynamic, fast-growing provider of corporate, fiduciary and regulatory services to leading private equity firms, hedge funds, CLO managers, trusts, and global financial institutions.  With over 400 professionals across eight locations globally, we combine the strength of private equity backing with Walkers’ trusted reputation to deliver seamless, tech-enabled solutions that help businesses to thrive and meet responsibilities with confidence. As we invest in cutting-edge technology and expand our global footprint, we offer ambitious professionals the opportunity to achieve new career heights and make a real impact.

Why Join WPS? 

If you thrive in dynamic environments and want to work with industry leaders, you’ll love what we offer:

A growth platform – backed by strategic long-term co-investment from Vitruvian Partners and Walkers law firm, accelerating innovation and opportunity.

Blue-chip client base – work with the best on high-impact, cross-border projects with leading global institutions.

Global reach, deep local expertise – collaborate across major investment hubs worldwide.

Empowered culture – a “grown-up” environment that values clarity, collaboration, and commerciality.

Tech-enabled and client centred mindset – leverage technology to build smarter, more efficient service models. 

An experienced, proactive and commercially minded professional is required to lead and deliver Marketing & Business Development (M&BD) initiatives. This role will take ownership of key strategic projects, drive client development activity and support revenue growth across business areas. The successful candidate will be a confident self-starter with strong leadership, organisational and stakeholder management skills, capable of operating in a fast-paced, global environment while providing direction to junior team members.

Duties, Responsibilities & Person Specification

The role will be responsible for leading and executing business development and marketing initiatives across client development, new business, brand, communications and market positioning. Key responsibilities include:

Business Development & Strategy

• Lead business development planning for business areas, working closely with stakeholders to identify opportunities, develop strategies and drive revenue growth.


• Support and challenge stakeholders on client targeting, cross-selling and pipeline management.


• Oversee the preparation, quality and delivery of pitches, proposals and presentations, ensuring a strategic and client-focused approach.


• Track pipeline activity and analyse win/loss outcomes, providing insights and recommendations.

Client & CRM Management

• Oversee CRM strategy and usage across business areas, ensuring data integrity, meaningful reporting and actionable insights.


• Drive client development initiatives, including key client planning, relationship mapping and engagement strategies.


• Monitor and evaluate client interactions, ensuring post-meeting follow-ups and actions are effectively executed.

Marketing & Brand

• Lead the development and implementation of marketing campaigns aligned with business priorities.


• Ensure all marketing materials, communications and digital content are on-brand and consistent with firm guidelines.


• Oversee website content and campaign-driven updates.

Research & Market Intelligence

• Deliver high-quality market, client and competitor analysis to support strategic decision-making.


• Identify market trends and opportunities, providing actionable insight to managers and leadership.

Events & Campaigns

• Lead the planning and execution of client events, seminars and marketing campaigns, ensuring alignment with business objectives.


• Evaluate ROI and effectiveness of events and campaigns, making recommendations for future activity.


• Represent the M&BD function at key events where appropriate.

Financial & Operational Management

• Manage marketing budgets in collaboration with senior stakeholders, ensuring effective allocation of resources.


• Oversee vendor relationships, including negotiation and performance management.


• Ensure compliance with internal financial and procurement processes.

Collaboration

• Build strong relationships with stakeholders and business services teams globally.


• Promote a collaborative and high-performing team culture.

Education, Skills & Experience

• Significant experience (minimum of 5 years) in a marketing and/or business development role within a professional services environment (legal/professional services preferred).


• Educated to degree level, preferably in marketing, business or a related discipline.


• Strong commercial awareness with the ability to translate strategy into actionable plans.


• Demonstrated experience managing pitches, campaigns and client development initiatives.


• Excellent stakeholder management skills, with the confidence to influence senior stakeholders.


• Strong analytical skills, with experience in reporting and using data to drive decisions.


• Proven ability to manage multiple priorities and deliver under pressure.


• Excellent written and verbal communication skills, with high attention to detail.


• Advanced proficiency in Microsoft Office (Word, Excel, PowerPoint); experience with CRM systems essential.


• Experience managing budgets and vendors is highly desirable.

Please note that Walkers will not accept any applications received from agencies at this time. Only candidates selected for an interview will be contacted.

Join a team that’s redefining fiduciary and corporate services. If you’re ambitious, adaptable and ready to make a difference, WPS could be the right place for you. Competitive compensation included.