Marketing & Brand Director, MCI

You are as unique as your background, experience and point of view. Here, you’ll be encouraged, empowered and challenged to be your best self. You'll work with dynamic colleagues - experts in their fields - who are eager to share their knowledge with you. Your leaders will inspire and help you reach your potential and soar to new heights. Every day, you'll have new and exciting opportunities to make life brighter for our Clients - who are at the heart of everything we do. Discover how you can make a difference in the lives of individuals, families and communities around the world.

Job Description:

Job description (heading) /  Description du poste (titre)

• To support SLHK's business growth in our MCI target audience, the AVP, Marketing & Brand role will lead the development and execution of a cohesive brand strategy, integrating marketing, partnerships, and insights-driven intelligence. The mission is to elevate Sun Life’s brand visibility and foster customer preference by delivering culturally resonant, trustworthy, and differentiated brand experiences in mainland China.

Preferred skills (heading) / Compétences particulières (titre)

• Marketing, Branding, Social Media, Partnerships, Analytical

Qualifications (heading) / Compétences (titre)

• 10+ years in marketing, with 5+ years in senior leadership (Director/VP). Preferably have experience in Financial Services, InsurTech, or highly regulated industries.

Responsibilities (heading) / Responsabilités (titre)

• Brand strategy
• Integrate Marketing (online and offline)
• Social media engagement
• Sponsorship & Strategic Partnerships

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