Marketing - AVP/ VP

Role Purpose

This role serves as the operational anchor of the Marketing function, translating strategic direction into well-executed campaigns, content, and events, while ensuring alignment across internal and external stakeholders.

Key Responsibilities

Campaign & Content Execution

Execute education-led marketing campaigns across key themes including ETFs, global markets, and digital assets.

Manage bilingual content workflows, including drafting, coordination of translations, and final quality checks to ensure accuracy, consistency, and brand alignment.

Oversee content calendars and ensure disciplined execution across platforms.

Event & Speaker Management

Coordinate end-to-end logistics for marketing events such as investor forums, summits, panel discussions, university engagements, and internal town halls.

Manage speaker coordination, including briefing materials, timelines, rehearsals, and on-the-day execution.

Liaise with agencies, venues, production vendors, and internal teams to ensure seamless delivery.

Stakeholder & Project Management

Act as a key point of contact for cross-functional stakeholders, including Sales, Digital Asset Strategy, Compliance, Legal, and external partners.

Track timelines, approvals, deliverables, and dependencies across multiple projects.

Prepare clear project updates, summaries, and post-event reviews for senior management.

Operational & Governance Support

Support marketing budget tracking, vendor management, and post-campaign evaluations.

Ensure adherence to internal processes, governance requirements, and regulatory considerations.

Proactively identify risks, bottlenecks, and mitigation actions.

Requirements

Must-Have

4–7 years of marketing experience, preferably within financial services, fintech, or other regulated industries.

Strong written and spoken English and Chinese (Traditional Chinese preferred).

Excellent organizational, project management, and execution skills.

Strong interpersonal skills with the ability to manage stakeholders across seniority levels.

High sense of ownership, accountability, and attention to detail.

Nice-to-Have

Experience working with regional or global headquarters.

Exposure to ETFs, capital markets, digital assets, or investor education initiatives.

Prior experience managing agencies or external vendors.