Overseas Performance Advertising Manager

Company : Moomoo

Job Type : Full Time

Hong Kong

Job Description - Overseas Performance Advertising Manager

Description

Lead performance user acquisition for Moomoo App in target markets via Meta, Google, TikTok, X and other ad channels. Take ownership of acquisition volume, user acquisition cost and user quality.
Analyze local investor personas, investment behaviors and user decision journeys. Build multi-channel ad strategies, set channel priorities and budget allocation, and adjust tactics to align with market changes.
Optimize ad account structure, targeting, bidding and placements to lift full-funnel conversion efficiency from impression to conversion.
Build ad performance and attribution dashboards. Run A/B tests and data reviews to iterate strategies and develop scalable regional growth playbooks.
Partner with creative, data and product teams to turn user insights into ad creative directions and improve landing experience for better conversions.
Use AI tools to boost efficiency in ad operations, creatives and analytics, and explore AI applications for performance growth.

Requirements

Bachelor’s degree or above, 5+ years overseas performance marketing / UA experience. Hands-on campaign management experience on at least two of Meta, Google, TikTok, X.
Working English proficiency preferred.
Able to design multi-channel strategies and make budget & channel prioritization decisions based on audience insights and business targets.
Personal trading experience in HK/US stocks, funds or options; or prior marketing experience for fintech, brokerage and financial products.
Solid understanding of ad attribution tools including AppsFlyer and GA. Skilled at A/B testing and data analysis to spot growth bottlenecks and opportunities.
Familiar with AI tools to improve ads and analytics, keep up with new ad channels and tactics.
Result-oriented with strong logic. Capable of cross-team collaboration and strategy execution in a fast-paced environment.

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Overseas Performance Advertising Manager

Job Description - Overseas Performance Advertising Manager

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