Sales Manager - MICE

About Us

Find Your Shangri-La in Shangri-La.

Headquartered in Hong Kong SAR, Shangri-La Group has grown from a single hotel business to a diverse and integrated global portfolio comprising quality real estate and investment properties, wellness and lifestyle facilities.

Today, the Group owns, operates and manages 100+ hotels under our family of five brands: Shangri-La Hotels & Resorts, Shangri-La Signatures, Kerry Hotels, JEN by Shangri-La, and Traders.

Luxury 5-Star Hotel in Hong Kong | Kowloon Shangri-La

About the Role

As a Sales Manager – MICE, you will be driving MICE sales growth by managing key accounts, executing sales strategies, and delivering seamless client experiences through cross‑functional collaboration.

Key Responsibilities

• Manage and grow assigned MICE accounts, supporting the Director of Sales – MICE in achieving segment revenue and room night targets.


• Develop and execute sales strategies for the MICE segment, including cross-selling across hotel properties.


• Build and maintain strong client relationships while identifying new business opportunities.


• Conduct sales activities, including client meetings, site visits, and proposals to drive business growth.


• Analyze market trends and competitors’ activities to formulate effective sales strategies.


• Prepare sales plans, reports, and call activities to track performance.


• Collaborate closely with the Events Management team and internal stakeholders to ensure seamless event execution and client satisfaction.


• Promote seasonal packages and drive revenue through targeted sales initiatives.

About You

• Bachelor’s Degree in Hospitality Management, Events Management or other related disciplines.


• At least 5 years of Hotel sales experience, preferably in MICE or travel markets.


• Proven experience in managing and developing key accounts.


• Strong communication, negotiation, and relationship-building skills.


• Results-driven mindset with strong strategic sales capabilities.


• Proficiency in computer applications and Hotel sales/event systems.


• Excellent command of spoken and written English and Chinese.


• Candidates with more years of experience would be considered as Senior Sales Manager – MICE.

Why Join Us

• A workplace that values your passion and supports self-realization and personal growth.


• Structured learning and development pathways with real opportunities to advance your professional craft and leadership skills.


• Competitive benefits, recognition programs, and colleague stay/travel perks that reward your contribution and dedication.


• Teams that promote inclusion and respect, value diversity, and foster a secure environment where everyone can thrive.

We are an equal opportunity employer. Applications from all qualified candidates are welcomed. All information provided by applicants will be treated in and used only for recruitment purposes.

We appreciate your interest in joining us. Please note that only successful candidates will be contacted.