Senior Branding Executive (Ref: 260000PW)

Company : Mtr Ltd

Job Type : Full Time

Hong Kong

Job Description - Senior Branding Executive (Ref: 260000PW)

Responsibilities

Assist in developing Branding Communication Plan and Social Media Plan MTR social media account)
Support the development and implementation of branding campaigns to uplift MTR brand image and reputation
Organize events and campaigns to enhance goodwill of the Corporation, including giveaway incentive production
Develop social media posts / campaigns with interesting angles to generate positive reactions and engagement of MTR social media account followers
Work independently with advertising / media agencies and internal departments to formulate plan on logistics and schedule and ensure the deliverables are on time and within budget
Work with research team to measure and track the effectiveness of brand equity and communication campaign

Requirements

Degree in Marketing / Business Administration or a related discipline
A minimum of 3 years’ experience in marketing or advertising, preferably from agency and/ or production house
Proven project management skill from planning to detailed execution
Good analytical skills with creativity and team spirit
Good communication skills in both written and spoken English and Chinese

Remarks

Candidates with less experience will be considered for the Branding Executive position

Applications

You are invited to apply online via http\://www.mtr.com.hk/mtr_job_en or send in your CV stating the position (with reference number) you are applying for by mail to Human Resource Management Department, MTR Corporation, G.P.O. Box 9916, Hong Kong on or before 13 August 2026.

For other job openings, please visit MTR Corporation's website for more details.

All information provided by applicants will be treated in strict confidence and used for recruitment purpose only. All personal data of unsuccessful applicants will be retained for 12 months for future recruitment purpose and will then be destroyed.

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About the Company

Mtr Ltd

A company on the fast track, MTR operates Hong Kong's commuter railway system. The company's network was expanded significantly in 2007 through a combination with the rail operations of Kowloon-Canton Railway. Overall, MTR operates about 210 km of track in Hong Kong, Kowloon, the New Territories, an...

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Senior Branding Executive (Ref: 260000PW)

Job Description - Senior Branding Executive (Ref: 260000PW)

About the Company

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