Senior Manager, Acquisition & Retention | FSI | 60 -70k | Perm

• Develop and implement effective portfolio management
  strategy to drive which delivers sustained and incremental business growth of
  eCommerce
  
• Conduct deep -dive analysis from customer portfolios to
  unveil customer needs for cross -sell and upsell opportunities. Plan and execute
  marketing campaigns to drive leads, cross -sell and upsell across the product
  category mix and enhance customer engagement, including reactivation of
  inactive customers and support customer segmentation strategy & other
  eCommerce initiatives
  
• Maintain the persistency ratio and retention cost via
  various marketing campaigns across multiple channels
  
• Build digital assets (email, SMS, display banner, SEM ad
  copy and social ad, etc) and ensure execution excellence in asset delivery
  
• Closely monitor campaign performance and persistency
  ratio. Analyze marketing campaign performance including email metrics,
  conversion, and retention to understand effectiveness and ROI
  
• Immerse in the culture of segmentation, testing and
  optimization as well as modeling, working with teammates across different teams
  to develop our testing strategy and share best practices
  

Requirements

• Bachelor’s degree in marketing, business, eCommerce, finance,
  communications, or related discipline
  
• Minimum of 8 -year experience in portfolio management,
  retention marketing and CRM
  
• Hands -on experience with Salesforce Marketing Cloud and
  Google Analytics
  
• Solid experience and knowledge in insurance or financial
  preferred
  
• Ability to operate effectively in a fast -paced
  environment with can -do mindset and to manage conflicting priorities and cope
  with stress
  
• Excellent time management, organizational, and program
  management skills
  
• Strong analytical, interpersonal and stakeholder
  management skills with ability to work independently as well as a team player
  
• Detail -oriented, able to work under pressure and in a
  fast -paced environment with can -do mindset
  
• Good command of written and spoken English, Chinese &
  Mandarin