Senior Manager, Marketing & Digital

The Company

Asia Football Group (AFG) is the exclusive commercial agency for the Asian Football Confederation's (AFC) competitions from 2023-2028. AFG's partnership with the AFC covers the commercial rights for all major AFC National Team and Club competitions, including the AFC Asian Cup™, AFC Asian Qualifiers™, AFC Women's Asian Cup™, AFC Women's Olympic Qualifiers, AFC Champions League Elite™, AFC Women's Champions League™, and AFC Champions League Two™ as well as AFC youth and futsal competitions.

Driven by a shared passion and dedication to Asian football, our industry experts have a wealth of experience in global, regional, and local football marketing and are devoted to delivering exciting and engaging Asian football content to fans on the ground, on screen, and online. Working closely with the AFC and its stakeholders, Asia Football Group strives for the success and growth of Asian football, as well as redefining Asian football’s commercial standing within global football by addressing the shared business objectives of the AFC, its sponsors and media partners with solutions derived from optimising brand activations, fan engagement and digitally driven innovations.

The Role 

The Senior Manager, Marketing& Digital position will form part of the Marketing and Digital Services team. We are seeking a proactive Marketing professional with a minimum of 7 years of practical digital marketing and social media experience gained in a rightsholder, an agency, in a digital media company, or in a sports or entertainment marketing environment. Preference will be given to candidates who can demonstrate a high degree of organizational skills, attention to detail and creative prowess.

In this versatile role you will be working across a broad field of marketing activities including brand activations, competition promotions and digital platform partnerships. You will be working on marketing campaigns and brand assets for Asia’s biggest and most celebrated football competitions and tournaments.

Key Responsibilities

• Manage the planning, delivery, and optimization of digital sponsorship rights activations. Work closely with the Marketing and Digital team to develop and execute sponsor digital activations across AFC’s digital and social platforms.


• Project manage the creative (content) production process, ensuring all assets are delivered on time and meet the highest quality standards.


• Manage social media tasks, including utilizing social media tools, monetization features, and media buying management, among other related responsibilities.


• Conceive, develop, and implement industry-leading competition marketing initiatives aligned with clearly defined objectives (e.g., awareness, reach, fan engagement).


• Liaise with platforms, partners, agencies and other stakeholders to explore collaborations that enhance the outcomes of marketing and content initiatives.


• Maintain the Talent and Influencer database; evaluate and communicate with influencers in key markets such as the Middle East, Southeast Asia, and China PR to amplify AFC competitions and marketing campaigns; establish clear ROI metrics, creative collaboration frameworks and reporting requirements


• Help ideate, develop, and promote fan acquisition campaigns across web, mobile, and social media; assist in shaping user journeys and fan experiences to sustain engagement.


• Work closely with the AFG Business Intelligence team to track and analyze campaign and content performance using relevant tools. Proactively share insights and utilize data results to drive optimizations.

Skills, Experience and Qualifications

• Minimum of 7 years of overall experience in digital and social media marketing. Bachelor's degree or higher in Marketing, Communications, Business, or a related field.


• Previous or current experience in a similar role within a rightsholder, agency, digital media company, or sports/entertainment marketing environment.


• Strong understanding of social media platforms and relevant content genres (Facebook, Instagram, YouTube, TikTok, X).


• Knowledge of Chinese trending platforms (Weibo, Douyin, DQD, etc.) is a plus.


• Proven ability to handle projects in a fast-paced, high-pressure, rapid-growth environment with a "can-do" team player attitude.


• Strong communication skills, with the ability to actively discuss issues and find solutions involving multiple stakeholders.


• Ability to combine creative and analytical thinking naturally; diligent with meticulous attention to detail.


• Strong command of spoken and written English; proficiency in Chinese (Mandarin) is ideal.


• Highly proficient in Microsoft Office (PowerPoint, Word, Excel, Outlook); experience with Adobe Suite (especially Photoshop, Illustrator) and video editing is a plus.


• Knowledge in utilising AI solutions and workflows is a plus


• Passion or knowledge of Asian football is an advantage.

Location: Hong Kong (preference)/Dubai

Interested parties please apply with your application letter, resume, current and expected salary, and availability by clicking "Apply "

Deadline of application: 12 June 2026