Senior Performance Marketer - Fintech

Location: Hong Kong | Type: Full-time

About the role

Our client is looking for a hands-on Senior Performance Marketer to own paid acquisition and drive measurable pipeline growth. You’ll plan, run, and optimise campaigns across paid channels, working closely with the sales team to generate high-quality leads.

Key responsibilities

• Plan, launch, and optimise paid campaigns across Google Ads, LinkedIn, Meta, and other relevant channels


• Manage and allocate the paid media budget to hit targets for cost per lead, customer acquisition cost, and return on ad spend


• Run structured A/B tests on audiences, creative, landing pages, and bidding strategies


• Build and maintain reporting dashboards, and provide clear performance insights to leadership


• Work with the sales team to improve lead quality and close the loop between marketing and revenue


• Stay on top of platform changes and new channel opportunities in the Hong Kong and APAC market

About you

• 5+ years of experience in performance marketing, with a proven track record of managing significant paid budgets


• Strong hands-on expertise in Google Ads and at least one of LinkedIn or Meta Ads


• Confident with analytics and attribution tools (GA4, a CRM such as HubSpot or Salesforce, and dashboarding tools)


• Data-driven, commercially minded, and comfortable owning results


• Excellent English communication skills

What’s on offer

• Competitive salary and benefits


• The chance to build marketing performance from the ground up at a growing business