Senior Project Manager (Campaigns), Life Insurance

Company : Morgan Mckinley

Job Type : Full Time

Hong Kong

Job Description - Senior Project Manager (Campaigns), Life Insurance

Job Responsibilities

Strategic Campaign Planning & Execution

End-to-End Delivery: Lead the planning, execution, and closure of large-scale life insurance marketing and product launch campaigns.
Scope Management: Define project scope, goals, deliverables, and success metrics (e.g., Annualized Premium Equivalent, lead conversion rates) in collaboration with senior leadership.
Timeline Control: Develop detailed project schedules, track milestones, and ensure campaigns launch on time.
Resource Allocation: Manage campaign budgets, forecast financial needs, and allocate human resources effectively.

Stakeholder & Cross-Functional Collaboration

Cross-Functional Alignment: Coordinate between Marketing, Product Development, Actuarial, Agency/Bancassurance Sales Channels, IT, and Customer Service teams.
Vendor Management: Oversee external creative agencies, media buyers, and technology vendors to ensure deliverables meet brand standards.
Senior Stakeholder Reporting: Provide regular, high-level status updates, risk assessments, and performance dashboards to executives and steering committees.

Governance, Risk & Compliance (Life Insurance Specific)

Regulatory Compliance: Ensure all campaign materials and digital mechanics comply with local insurance authorities (e.g., HKFI, IA, MAS) and data privacy laws (PDPA/GDPR).
Legal & Risk Approvals: Facilitate the mandatory sign-off process with Legal, Compliance, and Risk Management teams before any public launch.
Risk Mitigation: Identify potential project bottlenecks, system constraints, or market risks early and implement contingency plans.

Digital Transformation & Data Analytics

MarTech Integration: Customer journey mapping and system integration across CRM (e.g., Salesforce), marketing automation tools, and insurance core systems.
Data-Driven Optimization: Analyze campaign performance data during and post-launch to optimize ROI and improve future campaign designs.
UAT Oversight: Manage User Acceptance Testing (UAT) for digital campaign pages, quote-and-buy portals, or sales enablement tools.

Job Requirements

Bachelor's degree holder
10-15 years of experience gained from the Insurance sector with solid end-to-end exposure of campaign launch and execution
Solid business analysis and project management experience
Good knowledge of life insurance products and systems
Fluent Cantonese and English
Candidates with lesser experience will be considered as Manager

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Senior Project Manager (Campaigns), Life Insurance

Job Description - Senior Project Manager (Campaigns), Life Insurance

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