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Student Recruitment and Business Development Director

Job Description - Student Recruitment and Business Development Director

Description

We are seeking a highly motivated, results-oriented Senior Business Development Manager to join their team in Hong Kong. This role is pivotal in driving recruitment activities to the next level within our growing regional team. You will be rewarded for your drive, innovative ideas, and ability to deliver against a clear set of KPIs.



Responsibilities

Business Development

  • Build and manage relationships with education agents, third-party institutions, and flagship universities to increase brand awareness and generate high-quality inquiries.

  • Lead on-campus and online events tailored to student needs, in collaboration with faculty and alumni, to promote our MBA and Master's programs.

  • Leverage social media platforms, particularly LinkedIn, to engage with student club leaders and members and strengthen our brand presence in key networks.

  • Collaborate with regional and global teams to design and execute targeted engagement initiatives with key stakeholders.

  • Foster a strong community by connecting with alumni and confirmed students at partner universities to drive referrals and share success stories.

Student Recruitment / Sales

  • Proactively follow up with prospective students to promote our postgraduate programs and meet enrollment targets and KPIs.

  • Manage the full recruitment pipeline using our CRM system (Salesforce), with consistent follow-up via LinkedIn, WhatsApp, video calls, phone, and email.

  • Maintain in-depth knowledge of our program offerings and competitive advantages to effectively advise and convert prospects.

  • Travel to assigned markets to meet with education partners and prospective students. Travel averages approximately 1 week per month, depending on the recruitment cycle.



Qualifications
  • 3-5 years of experience in sales, business development, or recruitment for a reputable organization, with a proven track record of consistently exceeding targets.

  • Strong experience in prospecting and engaging leads on LinkedIn and other social platforms, successfully converting them into meetings or applications.

  • Excellent communication and negotiation skills, with a confident and professional demeanor.

  • Highly customer-focused, curious, and skilled at actively listening to and addressing candidate needs.

  • Self-driven, ambitious, and entrepreneurial with a "nothing is impossible" mindset.

  • Goal-oriented, resilient, and adaptable, with a willingness to learn and receive feedback.

  • Fluency in written and spoken English is required. Native-level proficiency in another Asian language (Thai or Bahasa Indonesia) is mandatory.



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About the Company

Education First

Some companies are in the business of banking. Others are in the business of shoes. Or sports. Or soft drinks. At EF, we're in a different kind of business. One that's a little less tangible, and a lot more important. Because our business, what we make, makes everything else possible. We're in the b...

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