Trade Marketing Manager

Job Title

Job Description

Job Purpose:

The Trade Marketing Manager, Personal Health, is responsible for driving commercial execution excellence across retail and omni-channel partners by translating Personal Health category and brand strategies into impactful, customer-specific trade plans.
This role partners closely with Sales, Marketing, Category, Demand Planning, and Supply Chain to accelerate sell-in, sell-through, and sell-out while maximizing trade investment ROI and strengthening Philips’ in-store and digital retail presence.

Key Responsibilities

Channel & Customer Activation

• Translate Personal Health category strategies (G&B and OHC) into channel- and customer-specific trade activation plans and product portfolio.
• Support Key Account Managers in Joint Business Planning (JBP) with major retailers.
• Ensure alignment between brand priorities and customer needs, driving win‑win commercial outcomes.

2. Trade Promotion & In-Store Execution

• Plan, execute, and track trade promotions, seasonal activations, exclusives, and bundle offers in line with Philips PH pricing and promotion guidelines.
• Own the trade marketing calendar, coordinating promo phasing, visibility programs, and store execution.
• Drive in-store excellence through POSM deployment, planograms, demo programs, and retail staff education for Personal Health products.

3. Go-To-Market & Product Launch Excellence

• Lead trade readiness for Personal Health product launches, including sell‑in decks, trade stories, SKU prioritization, pricing & promo mechanics, and visibility plans.
• Partner with Marketing and Category teams to ensure consistent brand messaging at the point of sale, both offline and online.
• Coordinate with Demand Planning and Supply Chain to mitigate supply risks and ensure launch success.

4. Trade Investment & Budget Management

• Own the trade marketing budget for Personal Health; ensure disciplined planning and tracking.
• Evaluate promotion effectiveness and ROI, using sell-out data and post‑evaluation to optimize future investment.
• Ensure adherence to Philips internal controls, approval processes, and audit requirements.

5. Shopper, Market & Competitive Insights

• Analyze sell-out data, shopper behavior, and category performance to identify growth opportunities by channel and retailer.
• Monitor competitor activities (pricing, promotions, displays, NPDs) in the Personal Health category and share actionable insights.
• Use insights to continuously improve GTM effectiveness and trade activation quality.

6. Sales Enablement & Stakeholder Collaboration

• Act as the bridge between Sales and Marketing, ensuring clear alignment on priorities, execution standards, and KPIs.
• Develop and localize sales tools such as trade decks, promo mechanics, launch toolkits, and execution guidelines.
• Manage agencies and external partners to deliver high‑quality, on-time trade execution.

Qualifications & Experience

• Bachelor’s degree in Marketing, Business, or related discipline
• >10 years of experience in Trade Marketing, Commercial Marketing, or Sales within FMCG / Consumer Electronics / Healthcare Consumer Products
• Strong understanding of HK retail landscape and omni-channel execution
• Experience managing trade budgets and complex promotions
• Analytical, structured, and execution-focused mindset

Key Competencies

• Commercial & shopper-centric thinking
• Strong cross‑functional collaboration
• Data-driven decision making
• Retail & channel execution excellence
• Stakeholder influence and ownership mindset