WeLab Bank - Manager, Performance Marketing

WeLab, a leading pan-Asian fintech platform, operates two digital banks (WeLab Bank and Bank Saqu) as well as multiple online financial services in Hong Kong, Mainland China and Indonesia, with over 70 million individual users and over 700 enterprise customers. WeLab uses game-changing technology to help users access credit, save money, and enjoy their financial journey.  

At WeLab, we always put our people first. Embarking on a career with WeLab means being part of the driving force to make financial services accessible for everyone. In our flat and agile organization, you will get all the opportunities to make real impacts and deliver change. Most importantly, while you achieve greatness, we will ensure you have an amazing experience at WeLab! 

Our team is energetic and passionate who can deliver and execute, and we are looking for intellectually curious, open-minded, and smart-working individuals who are just as passionate as we are about making financial services enjoyable. 

Join us to build a better financial future for everyone! 

About You:

• You're a go-getter with mad juggling skills (or multiple hats) who can thrive in a fast-paced, agile environment 


• You enjoy doing purpose-led and meaningful work 


• You have a strong thirst for knowledge and are driven to find solutions that don't exist yet 


• You are comfortable with ambiguity and extremely resourceful (in your past life, you could've been a detective) 


• You always find a way to get things done without sacrificing the quality of your work, integrity, and values 


• No task is off limits for you 


• You are humble and prioritize the success of the team over your own with an eagerness to help those around you 


• You don't shy away from challenges and can bounce back from setbacks 

What you’ll do and what success looks like in this role

• Responsible for pull content integration and its digital utilization and accountable to Head of Performance Marketing & Customer Segment on performance of digital campaigns 


• Develop media planning strategy based on campaign performance and data that deliver the brief from Head of Performance Marketing & Customer Segment and Team-wide discussion to drive acquisition and sales


• Manage budget planning and approval, and monitoring of results to evaluate marketing efficiency and optimization


• Monitor the media effectiveness and generate learnings for media planning, accountable for digital reach & conversion optimization by working with Media agency


• Work with Creative and Media agency to maximize brand awareness and product exposure through partner/Third party platform sites and associated marketing tools to optimize purchase funnel


• Represent team as task force member (such as for loan & wealth business) for performance marketing input and provide expertise advise or proactively recommend initiatives in delivering marketing KPIs or any strategic agenda


• Leverage most effective and efficient search keywords that will optimize our traffic to website/Appstore and drive conversions to open bank accounts


• With general marketing knowledge that can assist to manage & execute direct communication to consumer or via agency with third party vendors


• Collaborate with stakeholders from product team and other functions for any initiatives that can help in driving sales to achieve target


• To be the go-to person or acquire relevant new knowledge that would be useful to optimize our marketing funnel integration to ensure there is end-to-end tracking from media to website/app. 


• To be the consolidator of multi-source data e.g. Google Analytics, Looker (internal performance data), Appstore/Google Play performance, and other relevant platform that give us data-based insights to improve performance
  

What is required and what we’re looking for

• At least 6 years of working experience in media/performance marketing


• Good knowledge of digital marketing principles such as funnel optimization, UX, A/B texts, with the knowhow to derive consumer insights


• Experience in media management, site management, technical platforms availability to optimize our performance marketing


• Experience working in banking or financial industry would be preferred. Candidate with experience working in media agency would be considered as well.


• Goal-oriented, aim high to achieve better result


• Strong analytical skills and data-driven thinking


• Agency management: Engage, energize and enable agencies to identify opportunities for service improvements


• Good communication and presentation skills to explain complex information internally/externally


• Hands-on experience with running marketing campaigns and using digital platforms and campaign management tools (Facebook Ads, Google AdWords etc.)


• Understanding on site pixel installation, website tagging and retargeting methods for social media and brand sites is a plus


• Candidates with less experience would be considered for Assistant Manager
  

Perks and Benefits to enrich your experience at WeLab:

• Learning and development stipend - we value lifelong learning and believe the best way to invest in our employees is to encourage them to continue to learn 


• Wellness and happiness – Numerous activities to let you focus on your physical and mental wellbeing. We allow flexible time offs to take care of personal matters and to enjoy time with family and friends 


• Comfortable and positive work environment – Open plan office for easy collaboration and social with your colleagues, or branch out into your own thinking pods when needed, with FREE food and drinks for when you want to recharge 


• Work smart, play hard – Connect with your colleagues over food and drinks at the stocked pantry, in the spacious social area with board games and a ping pong table, or over activities like hiking, yoga, badminton, etc. 


• A big and contagious smile on everyone’s face to make you happier :) 

WeLab’s Awards & Recognitions:

• Asia Banking Finance Retail Banking Awards: Virtual Bank of the Year - Hong Kong  


• CNBC Disruptor 50: the only Hong Kong-based company on the list 


• Financial Times Asia-Pacific High-Growth Companies: #2 in ranking  


• The Chinese University of Hong Kong “Corporate Innovation Index”: #1 in ranking 
  

We offer a competitive salary package to the successful candidate. If you are interested in joining this exciting team, please apply with resume via the "Apply" button below.

All information provided by applicants will be used for recruitment purposes only. Information of unsuccessful applicants will be destroyed within 24 months of receipt.