Hypebeast is a leading global platform for contemporary culture and lifestyle, and a premier destination for editorially-driven news and commerce. Founded in 2005, it became a publicly listed media company in 2016, and today boasts a global readership across North America, Asia Pacific, Europe and more. The Group has expanded its publishing brands to a wider scope, encompassing Hypebeast and its multiple content distribution platforms, creative agency Hypemaker, and e-commerce and retail platform HBX.
We're looking for a Creative Intern who is equal parts culture native and AI native — someone who already lives in the world Hypebeast covers and has been building, prompting, and experimenting with AI tools long before it was on a job description.
You'll sit inside the Greater China Media & Partnerships team and work directly with the managers on the research that powers our biggest pitches: brand briefs, competitive and cultural landscape analyses, campaign treatments, and the pitch decks that win the work. Your edge is speed with taste — you'll use AI to move faster on research and first drafts, then apply real editorial judgment to make the output sharp, credible, and unmistakably Hypebeast.
You'll sit inside the Greater China Media & Partnerships team and work directly with the managers on the research that powers our biggest pitches: brand briefs, competitive and cultural landscape analyses, campaign treatments, and the pitch decks that win the work. Your edge is speed with taste — you'll use AI to move faster on research and first drafts, then apply real editorial judgment to make the output sharp, credible, and unmistakably Hypebeast.
Responsibilities:
- Partner with the Media & Partnerships team to research and build proposal, brand briefs, campaign treatments across the Hypebeast portfolio.
- Use AI tools (LLMs like ChatGPT / Claude, image and video generation like Gemini and Seedance, research assistants) to accelerate cultural research, competitive intelligence, market sizing, and first-draft copy and decks — then refine for accuracy, taste, and narrative.
- Build and maintain competitive briefs and trend reports across fashion, streetwear, sneakers, outdoor, golf, motorsport, art and the KOL / influencer economy — with a Greater China lens on Douyin, Xiaohongshu (RED), Weibo, WeChat and Bilibili.
- Support prompt design, prototyping and workflow for the team's internal AI research workflows and tools.
- Turn scattered sources and data into decision-ready slides and documents — structured, cited, and easy to act on.
- Keep projects moving: take notes, track deliverables, and share updates across creative and commercial teams.
Requirements:
- Currently enrolled in, or a recent graduate of, university (design, communications, marketing, media or related) with a strong art & design related portfolio.
- Deep, authentic fluency in contemporary culture: fashion, streetwear, sneakers and the adjacent verticals Hypebeast covers (art, design, music, sport, outdoor).
- Hands-on experience with AI tools — comfortable using LLMs for research and writing, ideally image / video generation, and familiar with prompt engineering basics.
- Strong written and visual communication; able to turn research into a clear, persuasive narrative.
- Proficient in Google Slides / Sheets and comfortable in at least one design tool (Figma, Adobe, or Canva).
- Highly proficient in English; working proficiency in Mandarin and/or Cantonese (reading and writing Chinese is a strong plus for Greater China work).
- Proactive, organized and detail-oriented — a team player who can also run independently.
- Familiarity with Chinese digital and social platforms and how the KOL economy works.
- Light technical ability — basic scripting, working with structured data / APIs, or building with no-code AI tools.
- Personal projects that show you build with AI: prototypes, generative art, a newsletter, side experiments.
- A genuine point of view on how AI is changing media, marketing and creative work.
If you think you’ve got what it takes, please provide your CV, portfolio and expected salary.
This position is based and located in Hong Kong. Candidate must be eligible to work in Hong Kong.
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