Account Executive (PR) - Corporate (Tech)

Edelman is a voice synonymous with trust, reimagining a future where the currency of communication is action. Our culture thrives on three promises: boldness is possibility, empathy is progress, and curiosity is momentum. 

At Edelman, we understand diversity, equity, inclusion and belonging (DEIB) transform our colleagues, our company, our clients, and our communities. We are in relentless pursuit of an equitable and inspiring workplace that is respectful of all, reflects and represents the world in which we live, and fosters trust, collaboration and belonging.

Role Specifications:

Executive

•       Writing persuasive campaign content

•       Translate comprehensible content from ambiguous scripts

•       Craft formal, well-written emails to clients

•       Draft basic press releases, Q&A documents and briefing documents.

Building relationships with influencers

•       Gain professional trust from clients through crystal clear communication.

•       Recognize and identify key influencers in the media sphere for specific campaigns.

•       Pitch story angles to the media.

•       Provide status updates and present simple, intelligible ideas at client meetings.

•       Actively participate in brainstorming sessions - Have a point of view!

Operations

•       Manage vendors and follow up with multiple stakeholders including negotiations.

•       RSVP management

•       Maintaining notes of meetings

•       Ability to keep to deadlines with quality output.

•       Responsible for keeping the team and clients abreast of deadlines and progress.

Turning data into insights

•       Accurately translate and create media monitoring documents.

•       Conduct accurate media monitoring research.

•       Translate data into follow up actions.

Digital

•       Awareness of the basic digital platforms – Facebook, Twitter etc.

•       Ability to conduct online monitoring.

•       Ability to create/ develop digital content

Qualifications & Skills:

Educational Qualifications

A Post Graduate qualification in Business Administration or a professional qualification in the field of public relations/ marketing communication or advertising.

Skills

-          Must be able to evaluate and edit the work of an assistant account executive and interns.

-          Must gain an intricate level of understanding of the account, its business, products, markets, personnel, outside influencers, etc.

-          Must also have a solid grasp of all basic public relations tools, and how they may affect the client.

-          Must have solid research, writing and editing skills, and the ability to continue developing media contacts/relationships.

-          Expected to have a fundamental understanding of media outreach assignments and apply their education and initiative in developing appropriate media strategies.

We are dedicated to building a diverse, inclusive, and authentic workplace, so if you’re excited about this role but your experience doesn’t perfectly align with every qualification, we encourage you to apply anyway. You may be just the right candidate for this or other roles.