Account Manager - Marketing Communications

Who we are:

Burson, part of WPP, is the global communications leader built to create value for clients through reputation. With highly specialized teams, industry-leading technologies and breakthrough creative, we help brands and businesses redefine reputation as a competitive advantage so they can lead today and into the future. When you work at Burson, you are part of a global community of lifelong learners who thrive at the edge of innovation.

WPP (LSE/NYSE: WPP) is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com 

For more information visit bursonglobal.com and follow us on LinkedIn and Instagram.

More about the role:

Burson is the global communications leader built to create value for clients through reputation. With highly specialized teams, industry-leading technologies, and breakthrough creative, we help brands and businesses redefine reputation as a competitive advantage so they can lead today and into the future. Burson is part of WPP (LSE/NYSE: WPP), the creative transformation company.

The Account Manager– Marketing Communications at Burson Group India will be responsible for determining the marketing strategy of the firm & lead all outreach initiatives for marketing the firm. The individual will take full responsibility for the reputation management of the firm along with the leadership.

The purpose of this role is to have an impact on the Burson Group India brand through progressive marketing strategies across all media. To develop, establish and maintain marketing strategies to meet organizational objectives. Effective management of the marketing, advertising, sponsorships, and promotional activities of the organization. Responsible for external communication, supporting new services and partnerships, messaging & content creation, conceptualizing special events, sponsorships & promotions, and thought leadership initiatives of the firm. Experience in identifying target audiences and devising campaigns that engage, inform, and motivate them. An organized individual, with excellent time-management skills. Creative thinker, able to work under pressure & meet deadlines. Persuasive, enthusiastic and tenacious.

What you'll do:

Technical Competency

This section describes the key areas in which this role will need to deliver results.  Technical Competencies are measurable skills for an individual to succeed in this role.

 Marketing Acumen:

• Develops and executes marketing plans and programs, both short and long term in line with the firm’s Business Strategy, in consultation with the CM&GO – Burson Group India or as aligned.


• Research analyzes, and monitors communications industry trends so that marketing opportunities may be capitalized, and the effect of competitive activity may be minimized.


• Creation and publication of all marketing material in line with company messaging and marketing plans.


• Plans and oversees the organization’s promotion activities including print, electronic, and direct mail outlets.


• Communicate with external partners on ongoing campaigns.


• Overall responsibility for brand management and corporate identity


• Works with writers and designers, overseeing copywriting, design, layout, and production of marketing materials.


• Working in collaboration with Burson Group India’s Digital Marketing expert for online campaigns


• Ensures effective control of marketing results and that corrective action takes place to be certain that the achievement of marketing objectives are within designated budgets.


• Maintain effective internal communications to ensure that all relevant company functions are kept informed of marketing objectives.


• Implementing the Marketing Calendar (Events, Awards, Publications, Speaking Opportunities, Sponsorships, Partnerships etc.).


• Facilitates new business process across practices (Case Studies, Playbook, Credentials, Bios, Role Scope & Financial Proposal Templates etc.)


• Create, edit, storyboard, and manage entire awards entry process on behalf of Burson Group India and its clients.


• Supervises the Marketing Section on SharePoint and ensures all marketing knowledge is updated


• Ensure compliance with all systems, processes and policies.

 Fiscal Management

• Manage the implementation, tracking and measurement of integrated marketing campaigns, on time and within budget.


• Achieves financial objectives by preparing an annual budget; scheduling expenditures; analyzing variances; initiating corrective actions.


• Develop short and long-term plans and budgets for PR programs and their activities, monitor progress, assure adherence, and evaluate performance.

 Team Leadership Skills

• Act as a leader to client teams and oversees team performance by prioritizing responsibilities and delegating tasks according to the capabilities and experience of team members and client budget and needs.


• Ensures that teams are equipped with the right resources, tools, and training to build high performing teams and manage workloads.


• Is an active mentor who serves as a trusted coach and is available in formal and informal ways to guide professional development and grow and retain talent.


• Fosters teamwork and builds morale and motivation within account teams, ensuring that good performance and efforts are recognized.


• Takes an active interest in the career development of team members, sets realistic and achievable qualitative and quantitative goals for team members in performance appraisals and follows-up regularly.


• Develops the team’s expertise in clients’ business and conducts on-the-job training and formal training sessions as appropriate.

 Behavioural Competency Requirements

• This section describes the Behavioural Competencies that are critical to succeed in this role. Behavioural Competencies are measurable characteristics that contribute to improved performance.

Personal Learning

• Picks up on the need to change personal, interpersonal, and managerial behaviour quickly; watches others for their reactions to his/her attempts to influence and perform and adjusts; seeks feedback; is sensitive to changing personal demands and requirements and changes accordingly.

 Business Acumen

• Knows how businesses work; knowledgeable in current and possible future policies, practices, trends, technology, and information affecting his/her business and organization; knows the competition; is aware of how strategies and tactics work in the marketplace.

Developing Direct Reports and Others

• Provides challenging and stretching tasks and assignments; holds frequent development discussions; is aware of each person’s career goals; constructs compelling development plans and executes them; pushes people to accept developmental moves; will take on those who need help and further development; cooperates with the development system in the organization; is a people builder.

Negotiating

• Can negotiate skilfully in tough situations with both internal and external groups; can settle differences with minimum noise; can win concessions without damaging relationships; can be direct and forceful as well as diplomatic; gains trust quickly by other parties to the negotiations; has a good sense of timing.

Experience that contributes to success:

• Minimum 4+ years of experience in marketing communications, with at least one year leading a team.


• Bachelor’s degree in, Communications, or a related field.