#ACN GN-SONG-MT New-Lifecycle/CRM campaign manager

Job Title – Lifecycle/CRM campaign Manager + Level 9 (Team Lead/Consultant) + Entity (GN – Song)

Management Level: Level 9 – Team Lead/Consultant
Location Preference: Bangalore

Must have skills:
Consent & Preference Management, Customer Lifecycle Marketing, Regulatory & Legal Compliance (Privacy/GDPR/PDPA), MarTech Platform Literacy, Customer Segmentation & Targeting

Good to have skills:
DMP / CDP Platform Experience (Adobe or equivalent), eCommerce Marketing, Digital Channel Expertise (SEM / Programmatic / Social), Budget Forecasting & Reconciliation

Job Summary

Accenture Strategy & Consulting is seeking an experienced Customer Lifecycle Manager – Consent to manage consent and preference programs, ensuring compliant and customer-centric communication practices.

The role leverages customer data and MarTech platforms to drive a connected, always-on approach to consent and preference management — working closely with legal, compliance, and marketing teams to ensure all customer communications are compliant, personalised, and aligned to regulatory requirements.

Roles & Responsibilities

• Manage Consent & Preference Programs: Own the end-to-end delivery of consent and preference management programs; ensure all customer communication practices are compliant with applicable privacy regulations and internal policies.
• Drive Customer-Centric Communication Strategy: Support the development of audience and data strategy to engage customers at the right time with the right message; leverage MarTech platforms to power always-on consent and lifecycle communications.
• Ensure Legal & Regulatory Compliance: Ensure full legal and regulatory compliance of all customer communications and consent-related marketing activities; liaise with Legal & Compliance teams on approval of activity plans.
• Optimise Ways of Working & Processes: Follow and evolve agreed processes to deliver the consent and lifecycle program effectively; identify opportunities for scalable and automated solutions to optimise resources and drive efficiency.
• Build Insights & Drive Optimisation: Leverage reporting and analytics to optimise consent and preference performance; identify opportunities for program improvement and differentiation through ongoing monitoring of customer data and insights.
• Manage Stakeholder Relationships & Agency Partners: Effectively partner with internal teams (Legal, Marketing, IT, Customer & Digital) and external agency partners to execute the consent program in line with the plan; apply strong influencing and communication skills across a complex stakeholder landscape.
• Develop Lifecycle Campaign Strategies: Design and develop end-to-end lifecycle campaign strategies that drive customer engagement, retention, and growth across key lifecycle stages.
• Manage CRM Program Calendar: Own and manage the CRM program calendar, ensuring timely planning, scheduling, and execution of all customer communications across channels.
• Execute Segmented Communication Programs: Execute targeted and segmented communication programs leveraging customer data to deliver relevant, personalised messaging at scale.
• Optimise Email/SMS/Push Performance: Continuously test, measure, and optimise performance across email, SMS, and push notification channels to improve open rates, click-through, and conversion outcomes.
• Analyse Customer Lifecycle Metrics: Analyse customer lifecycle metrics and performance data to generate actionable insights; report on campaign effectiveness and contribute to ongoing program optimisation.
• Partner with CLM Team on Journey Orchestration: Collaborate closely with the Customer Lifecycle Management (CLM) team to design and orchestrate connected customer journeys across touchpoints, ensuring a seamless and consistent experience.

Professional & Technical Skills

• 5+ years of experience in digital and data-driven marketing; experience in lifecycle or consent/preference management advantageous.
• Strong understanding of consent management, privacy regulations, and compliance frameworks (e.g. GDPR, PDPA, or equivalent).
• MarTech literacy; experience leveraging MarTech platforms, DMPs, or CDPs (Adobe or equivalent desirable).
• Experience with customer segmentation, targeting, and audience buying and management.
• Campaign planning and delivery experience across digital marketing channels.
• Strong digital and customer analytics experience; ability to translate insights into optimisation actions.
• Exceptional project management skills and high attention to detail.
• Strong influencing and stakeholder management skills; experience working across complex, cross-functional environments.
• Excellent written and verbal communication skills.

Additional Information

• Opportunity to shape consent and preference strategy in a data-driven, customer-centric marketing environment.
• Exposure to MarTech platforms, privacy compliance programs, and lifecycle marketing transformation.
• Ability to collaborate across Legal & Compliance, Marketing, Data & Technology, and Digital teams.
• Inclusive culture focused on responsible growth and long-term value creation.

About Accenture:

About Our Company | Accenture

Experience: 5-7 years in CRM/lifecycle marketing, CDP/ESP experience, segmentation expertise, A/B testing proficiency

Educational Qualification: BE/B.Tech + MBA preferred (Tier 1 / Tier 2 institute) 

About Accenture

Accenture is a leading global professional services company that helps the world’s leading businesses, governments and other organizations build their digital core, optimize their operations, accelerate revenue growth and enhance citizen services—creating tangible value at speed and scale. We are a talent- and innovation-led company with approximately 791,000 people serving clients in more than 120 countries. Technology is at the core of change today, and we are one of the world’s leaders in helping drive that change, with strong ecosystem relationships. We combine our strength in technology and leadership in cloud, data and AI with unmatched industry experience, functional expertise and global delivery capability. Our broad range of services, solutions and assets across Strategy & Consulting, Technology, Operations, Industry X and Song, together with our culture of shared success and commitment to creating 360° value, enable us to help our clients reinvent and build trusted, lasting relationships. We measure our success by the 360° value we create for our clients, each other, our shareholders, partners and communities.

Visit us at www.accenture.com 

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