Amazon Ad Specialist/Performance marketing (Amazon Ads, D2C)

Roles & Responsibilities

Key Responsibilities

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  Keyword Research & Search Term Optimization

  
  


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  Conduct extensive keyword research for new and existing products using

  
  


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  Amazon Brand Analytics, Search Query Performance, Helium 10, DataHawk, and other keyword research tools

  
  


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  Build comprehensive keyword lists covering high-volume, high-converting, long-tail, competitor, branded, and category keywords

  
  


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  Continuously discover new keyword opportunities through Search Term Reports and customer search behavior

  
  


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  Monitor keyword rankings and identify opportunities to improve organic visibility

  
  


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  Optimize keyword bids based on ACOS, ROAS, CTR, CVR, CPC, and conversion performance

  
  


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  Regularly add negative keywords to eliminate wasted ad spend Perform ASIN and competitor targeting research to uncover new growth

  
  


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  opportunities

  
  


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  Collaborate with the catalog team to improve keyword indexing across product titles, bullet points, backend search terms, A+ Content, and Brand Store pages

  
  


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  Maintain a structured keyword master sheet for every product and continuously expand the keyword universe

  
  


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  Stay updated with Amazon search trends, seasonal keywords, and competitor activity

  
  

Campaign Setup & Execution

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  Execute, set up, launch, and manage advertising campaigns on Amazon India

  
  


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  Create and manage Sponsored Products, Sponsored Brands, Sponsored Display, and Video campaigns

  
  


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  Build campaign structures using Auto, Manual, Keyword, Product Targeting, and Category Targeting

  
  


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  Configure campaign budgets, bidding strategies, placements, and targeting

  
  


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  Ensure campaigns follow internal naming conventions and account structure

  
  


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  Perform campaign QA before launch to ensure error-free execution

  
  

Campaign Optimization

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  Monitor campaign performance daily and take timely optimization actions

  
  


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  Optimize bids, budgets, keywords, ASIN targeting, and placements

  
  


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  Pause underperforming campaigns and scale winning campaigns

  
  


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  Identify search term opportunities and add negative keywords

  
  


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  Improve campaign efficiency while maintaining profitability

  
  


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  Execute A/B tests across keywords, bidding strategies, targeting, and campaign structures

  
  


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  Continuously improve ACOS, TACOS, ROAS, and overall account efficiency

  
  

Analytics & Reporting

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  Pull and analyze campaign performance data from the Amazon Advertising Console

  
  


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  Track key metrics including ROAS, ACOS, TACOS, CPC, CTR, CVR,

  
  


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  Impressions, Clicks, Orders, Sales, and Spend

  
  


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  Analyze Search Term Reports to identify winning keywords and wasted spend

  
  


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  Identify optimization opportunities based on campaign performance

  
  


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  Prepare daily, weekly, and monthly performance reports with actionable insights

  
  


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  Highlight performance trends and recommend next steps

  
  

Budget Management & Scaling

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  Manage daily, weekly, and monthly advertising budgets efficiently

  
  


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  Allocate budgets based on campaign performance

  
  


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  Scale winning campaigns while maintaining target ACOS and TACOS

  
  


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  Monitor budget pacing and ensure effective utilization of advertising spend

  
  

Listing Optimization Support

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  Coordinate with the catalog team to improve listing performance

  
  


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  Recommend improvements to product titles, bullet points, backend keywords, A+ Content, product images, and Brand Store

  
  


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  Monitor Buy Box ownership and listing health

  
  


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  Identify opportunities to improve organic rankings alongside paid advertising

  
  

Account Management

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  Monitor overall account health and campaign delivery

  
  


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  Troubleshoot campaign issues and policy violations

  
  


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  Maintain a clean and organized Amazon Advertising account structure

  
  


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  Stay updated with Amazon Advertising features, algorithm updates, and best practices