Area Sales Manager

This role is for one of the Weekday's clients

Salary range: Rs 1200000 - Rs 2000000 (ie INR 12-20 LPA)

Min Experience: 3 years

Location: Maharashtra

JobType: full-time

We are seeking a driven and results-oriented Area Sales Manager (ASM) to lead and expand sales operations across Pune and the broader Maharashtra region. This role is focused on driving revenue growth, strengthening market presence, and managing end-to-end area sales performance. The ideal candidate will take ownership of territory planning, distributor management, and channel development while ensuring alignment with business objectives. You will play a critical role in executing go-to-market strategies, identifying new opportunities, and building strong relationships with key stakeholders. This position requires a balance of strategic thinking and hands-on execution to achieve sales targets, improve market penetration, and drive sustainable business growth in a competitive environment.

Key Responsibilities

• Drive area sales targets by developing and executing effective territory sales plans
• Identify new business opportunities, markets, and channels to expand revenue streams
• Manage and strengthen relationships with distributors, dealers, and key accounts
• Monitor and improve secondary sales, stock movement, and overall channel performance
• Conduct regular market visits to understand customer needs, competitor activities, and pricing trends
• Ensure effective implementation of sales strategies, promotional activities, and trade schemes
• Track and analyze sales performance metrics and generate actionable insights
• Collaborate with marketing and supply chain teams to ensure product availability and visibility
• Lead negotiations, pricing discussions, and closure of high-value deals
• Maintain accurate sales forecasts and ensure timely reporting to leadership
• Drive team productivity by guiding, mentoring, and monitoring field sales executives (if applicable)
• Ensure timely collections and maintain healthy receivables within the assigned territory

What Makes You a Great Fit

• Strong experience in area sales management with a proven track record of achieving or exceeding targets
• Excellent understanding of regional market dynamics and distribution networks
• Ability to build and maintain long-term relationships with channel partners and customers
• Strong negotiation, communication, and influencing skills
• Data-driven mindset with the ability to analyze sales performance and optimize strategies
• Self-motivated, target-driven, and capable of working independently in a fast-paced environment
• Experience in handling multi-channel sales (general trade, modern trade, or B2B as applicable)
• Strong problem-solving skills and the ability to adapt to changing market conditions
• Willingness to travel extensively within the assigned region
• Leadership capability to manage and motivate teams for consistent performance