Area Sales Manager

• Sales Volume

Deliver the sales volume target by developing market in the assigned territory as per Annual Operating Plan

Add new outlets which should contribute to achieving annual volume/value targets

• Market Execution 

Drive sales volumes of FMO (Focus of the Month) products and increase the Unique SKU count in the outlet and ensure Product range availability

Drive Cooler / rack productivity by planning deployments/redeployments of resources based on Cooler/Rack governance protocols

Required to closely work with relevant stakeholders for aligning the stock requirement as per the plan in the Region

•  Market Knowledge

Track competitor activity on a continuous basis and take action to counter competitor strategies in order to increase market share

• Distributor Management

Regularly monitor the stock levels at the distributors and ensure availability of stock

Identify and trouble shoot issues by conducting periodic visits

• Cost Control

Adherence to all processes by ensuring that there are no pending claims/ settlements with internal and external partners

• Development of team

Understands the business issues and support the team to resolve in a timely manner. 

Monitor and train the CEs, provide support and coach the team on driving the business objectives.

Identify the key talents, help them nurture and enhance capability to take up more responsibilities. 

Monitor progress against the plan in the Weekly Commitment Meetings and Monthly planning meetings.