Area Sales Manager

Job Purpose

Drive Secondary value and revenue growth profitably  by leveraging the growth opportunities , coaching the Frontline team and managing  DBRs effectively 

Primary Roles & Accountabilities

• Deliver Secondary Value target by developing market in the assigned territory

• Add new outlets   which should contribute to achieving annual volume/value targets

• Drive Cooler / rack productivity by planning deployments/redeployments of resources based on Cooler/Rack governance protocols

• Increase the   Unique SKU count in the outlet and ensure chilled Product range availability 

• Achieve trade spends productivity  targets

• Conduct periodic   Distributor health check to identify and trouble shoot issues  for effective Distributor Management

• Coach CEs through Work *with  and One on One & Training

• Monitor progress against the plan  in the Weekly Commitment Meetings and Monthly planning meetings , using tools like Execution planner

Skill/Attributes/Work Experience:

• Strong Leadership skills, experience managing larger teams

• Towering strength in Sales Operation and  a passion for Market Execution

• Strong Inter-personal skills  to build strategic wiring with Distributors /Customers

• Customer Centric mentality and approach to conducting business

• Strong Commercial experience ( Sales, GTM, Marketing, Finance) 

• Excellent collaboration skills to effectively represent the needs of the territory while partnering with region leaders

• Strong financial skills  to drive / evaluate impact of various business levers

• Analytical skills – able to analyse  events / data  to optimize performance

• Natural inclination to  build capability / Be the Head Coach for the unit team

• Well versed in Sales Force Automation