Area Sales Manager - Jamnagar/Rajkot

Job Title - Area Sales Manager - Solar Modules

About Employer:

One of the largest players in the sector.

Role Purpose:

The Area Sales Manager will be responsible for driving module sales, expanding the channel network, and developing the distributor network in the assigned territory. The role focuses on revenue generation, market penetration, partner development, and distributor relationship management.

Key Responsibilities:

Distributor Appointment

-Identify, evaluate, pitch and appoint new distributors in the assigned territory

-Activate newly appointed distributors and ramp them to productivity quickly

Distributor Management & Sales

-Achieve monthly, quarterly, and annual sales targets for solar modules

-Drive primary and secondary sales through the distributor network

-Ensure distributor productivity, stock planning, and repeat business

Market Development - Rooftop Segment

-Develop relationships with Distributor linked-EPC contractors, project developers and C&I rooftop clients

-Identify large project opportunities and support techno-commercial discussions

Channel Governance & Forecasting

-Manage distributor agreements and channel-conflict resolution

-Maintain sales forecasting and demand planning for the territory

Market Intelligence

-Track competitor pricing, product positioning, and channel schemes

-Provide market feedback on demand trends and new opportunities

Cross-Functional Coordination

-Coordinate with technical support, supply chain & logistics, finance (collections & credit limits) and marketing

Sales Operations & Reporting

-Support with data for MIS reports

-Monitor inventory movement and demand planning

Educational Qualifications:

• Graduate in any discipline (required)


• Engineering (Diploma / B. Tech) or MBA / PGDM in Sales / Marketing preferred

Experience & Skills:

• Relevant experience in channel / distribution sales in solar or related industry (e.g. electrical goods, inverter / battery, etc.)


• Solar product knowledge (modules, kW sizing, net metering, subsidy schemes)


• Proven track record of appointing and managing distributors


• Good communication and negotiation skills


• Strong local market network and deep territory knowledge


• Local language fluency