Area Sales Officer

We are looking for a dynamic and result-oriented Area Sales Officer to drive sales and market development for our TMT steel products in Guwahati and the assigned territory.

The incumbent will be responsible for managing the dealer/distributor network, generating secondary sales, developing new business opportunities, managing collections, and strengthening relationships with contractors, builders, fabricators, engineers, and other key market influencers.

Key ResponsibilitiesSales & Target Achievement

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  Achieve assigned monthly, quarterly, and annual sales targets.

  
  


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  Develop and execute territory-wise sales plans for TMT products.

  
  


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  Drive primary and secondary sales through dealers, distributors, and retailers.

  
  


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  Ensure effective market coverage and product availability across the assigned territory.

  
  


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  Identify new business opportunities and develop untapped markets.

  
  

Dealer & Distributor Management

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  Appoint and develop new dealers, distributors, stockists, and retailers.

  
  


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  Maintain strong relationships with existing channel partners.

  
  


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  Monitor dealer-wise sales, inventory, secondary movement, and outstanding payments.

  
  


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  Communicate company schemes, pricing, promotions, and commercial policies to channel partners.

  
  


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  Ensure adequate product stock at the dealer/retailer level.

  
  

Market Development

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  Conduct regular market visits across Guwahati and assigned areas.

  
  


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  Develop relationships with builders, contractors, fabricators, engineers, architects, and project consultants.

  
  


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  Generate enquiries and convert potential customers into business.

  
  


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  Identify upcoming residential, commercial, and infrastructure projects.

  
  


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  Increase brand visibility and product penetration in the assigned territory.

  
  

Competitor & Market Intelligence

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  Monitor competitor pricing, schemes, dealer margins, product movement, and market activities.

  
  


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  Gather information on competitor brands and their distribution networks.

  
  


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  Provide regular market intelligence and actionable feedback to management.

  
  


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  Track changes in demand, market pricing, and customer preferences.

  
  

Collections & Credit Control

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  Ensure timely collection of outstanding payments from dealers/customers.

  
  


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  Monitor dealer credit limits and payment schedules.

  
  


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  Coordinate with the finance/accounts team on outstanding and credit-related issues.

  
  


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  Ensure adherence to company credit and commercial policies.

  
  

Customer Relationship Management

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  Maintain strong relationships with key dealers, customers, contractors, and influencers.

  
  


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  Address customer complaints and coordinate with relevant internal teams for resolution.

  
  


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  Provide appropriate product information and support to customers.

  
  


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  Ensure repeat business and long-term customer relationships.

  
  

Candidate Requirements

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  Graduate in any discipline; MBA/PGDM in Sales & Marketing will be an advantage.

  
  


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  2–5 years of experience in TMT steel, cement, construction materials, or other building-material industries.

  
  


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  Candidates with an established dealer/distributor network in Guwahati/Assam will be preferred.

  
  


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  Strong understanding of the local steel/building-material market.

  
  


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  Excellent communication, negotiation, and relationship-management skills.

  
  


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  Strong sales and target orientation.

  
  


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  Willingness to travel extensively within the assigned territory.

  
  


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  Good knowledge of MS Excel and basic sales reporting/MIS.

  
  


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  Knowledge of Assamese/Hindi/English will be an advantage.

  
  


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  Two-wheeler and valid driving licence preferred.