Assistant Business Development Manager (ABDM)

Current Title: Assistant
Business Development Manager (ABDM)

Department: Sales
& Marketing

Reports To: Business
Development Manager (BDM) / Zonal Manager

Department Summary:

The Sales & Business
Development department is responsible for market expansion, product promotion,
channel development, and revenue growth for poultry nutrition feed supplements,
feed additives and bio security solutions across target geographies. The team
works to identify potential customers, increase product visibility, and support
the overall growth of the business.

Purpose of the Position:

 To support the Business Development Manager in
achieving sales targets and identifying growth opportunities. The ABDM helps
manage client relationships, field activities, and team coordination to ensure
smooth business development operations and regional expansion.

Job Description (Roles
and Responsibilities):

Roles:

    Assist
the Business Development Manager (BDM) in achieving sales and business
expansion targets for poultry feed supplements and bio security products.

    Identify
new business opportunities, customer segments, and potential markets.

    Support
in maintaining and strengthening relationships with key customers, dealers, and
distributors.

    Generate
new business leads and enhance customer base (farms, hatcheries, feed mills,
integrators).

    Promote
products through field demonstrations, farmer meetings, and technical sessions.

    Coordinate
with internal teams for order fulfillment, logistics & product availability.

    Monitor
competitor activities, pricing trends, and market opportunities.

    Ensure
proper coordination with BDEs/field staff for collections and order closures.

    Build
customer relationships to strengthen brand trust and retention.

    Maintain
reporting discipline – MIS, DSR, market intelligence & weekly reviews.

 Responsibilities:

    Conduct
regular field visits to poultry farms, dealers & integrators for product promotion.

    Achieve
assigned sales targets and assist the BDM in executing business plans.

    Collect
inquiries, generate quotations, follow -up, and convert leads into sales.

    Assist
in channel appointments, onboarding, training & dealer performance
monitoring.

    Execute
product promotion activities – demos, exhibitions, workshops & awareness
camps.

    Ensure
timely order booking, dispatch coordination & payment collection
follow -ups.

    Provide
feedback from market regarding product acceptance, customer needs & competition.

    Address
customer queries and coordinate with technical/veterinary support teams.

    Maintain
territory sales plan, beat route mapping & travel calendar.

    Prepare
and update daily visit reports, customer interactions, and sales funnel
dashboards.

    Ensure
compliance with company policies, pricing guidelines & documentation
processes.

Essential Qualification
and Skills Required:

Background:

• B.Sc. / M.Sc. in Life Sciences,
  Agriculture.
  
• MBA / PGDM in Marketing,
  Agri -Business or related field
  

Experience (in Years):

• 3 -4 years of experience in sales,
  business development, or marketing
  
• Experience in animal health, poultry
  feed, or Agri -inputs sector is preferred.
  

Skills & Abilities:

v Understand
poultry feed supplements, additives & bio security products to confidently
explain benefits, usage, and dosage to customers.

v Communicate
product value professionally, negotiate pricing or credit terms when needed,
and close deals confidently.

v Plan
field visits, prioritize market areas, and execute strategies to support target
achievement in coordination with the BDM.

v Follow
up on leads, manage queries, handle objections, and convert discussions into
confirmed sales orders.

v Willingness
to travel for client meetings, field visits, and exhibitions

v Build
trust and maintain long -term relationships with farmers, integrators,
hatcheries, veterinarians & consultants for repeat business.

v Ability
to work under the guidance of senior managers and grow into leadership roles

v Assist
BDEs/field staff with guidance, share targets, track progress, and support the
BDM with territory operations.

v Monitor
competitor products, pricing, marketing activities & customer trends to
provide feedback for strategy improvement.

v Proficiency
in MS Office (Excel, PowerPoint, Word)

v Result -oriented
with a proactive approach