Assistant E Category Manager (E-Commerce)

About the Role:

If you’re looking for a role with variety, this is it. As a Category Management Specialist, you will be supporting your manager in the development and adaptation of Category strategies. You will be exposed to such areas as market analysis and supporting the Category Management activites at point of sale. E-Commerce Business continues to grow at a very fast pace. This growth is mainly coming at the back of Expansion of Dark Stores leading to a channel shift, Premiumization, Seasonal Excellence and strong growth of Impulse & SPF category. To leverage these factors for improved business and focus on full funnel activation to increase Market Share, The category Management is required to support Key Accounts and Stronger Customer Collaboration to manage the Retailers expertise in category Management, Digital Shelf, and e-Media (Retail Media & Merchandising).

Main Responsibilities:

Category Strategy Development

• Responsible to driving sell in and sell out management by category and brand that align with the overall business objective


• Responsible for creating and implementing category-specific strategies that align with the overall business objectives. You work closely with sales, marketing and supply chain teams to execute these strategies, ensuring that the right products are available at the right time and price.


• Determining the optimal product mix within the category, considering consumer preferences and market trends. Developing portfolio and media strategies that are competitive and profitable, while also considering promotional activities.

Business Management

• Drive sell‑in and sell‑out by category & brand


• Win market share across all categories


• Execute RoAS & business-driven e‑media plans : Manage digital media investments based on Return on Ad Spend (RoAS) and sell‑out goals—adjusting media mix dynamically to boost campaign ROI

Media and Customer Management

• Category Manager will lead strategic discussions with key retail chains, collaborating to align assortment, pricing, promotion, and inventory plans that maximize category performance.


• Built collaborative channel partnerships for category growth and develop joint business plans that benefit both parties.


• Use data (e.g. category sales trends, search share, basket size, ROI modeling) to justify investments in campaigns, sponsored placements, or media spends by customers


• Optimizing media spending to maximize reach and engagement.  Plan and execute RoAS & Business driven e-Media plans by customers


• Align media plans with retailer sales cycles—festive campaigns, flagship launche and marketing campaigns.


• Tailor investment plans per chain (e.g., Amazon, Flipkart), factoring in their media rates, ad formats.


• Digital Shelf Excellence, Content Optimization with marketing team to deliver e-media and digital assets

Sales and Marketing Collaboration

• Working closely with sales and marketing teams to develop and execute category-specific plans, promotions, and marketing campaigns. This includes analyzing sales data and identifying areas for improvement.


• Pune Head Office – Cross‑Functional Collaboration - minimum of 7 working days to coordinate with stakeholders across Sales, Marketing, Finance, Legal, and Supply Chain

Perfromance tracking & Trend Analysis

• Monitor daily and weekly sales data, onversion metrics to uncover trends and performance gaps by customer


• Set KPIs (sales growth, margin, inventory turns), track performance, and present insights with actionable recommendations


• Implement a single source of truth by consolidating daily sell-out data from all channels into one centralized platform


• Ensure real-time stock and sell-out updates across platforms to prevent overselling and build consumer trust


• Use built-in validation checks (e.g., flag abnormal sales spikes or missing SKUs) to detect data issues early

Seasonal

• Develop and own the seasonal calendar—planning inventory, pricing, media, promotional activities to match key demand periods


• Conduct post-season reviews, identifying SKU performance, inventory efficiency, and insights to refine future seasonal strategies and portfolio mix


• Seasonal portfolio development for each category with sales & marketing team

P&L Ownership & Financial Performance

• Own the P&L for your categories—managing revenue, margins, supplier terms and implement dynamic pricing and promotional tactics to ensure profitable growth by customers

About You:

• MBA Degree with a minimum 8 years of work experience


• Prior Work experience in category Manager or Key Account with Retailer or Brand.


• Understanding of Retail Media Performance Marketing KPI’s.


• Basic P&L understanding, and Brand Building Knowledge is must

What We Offer:

Careers with caring built in - discover our benefits here.

About Ferrero:

Ferrero began its journey in the small town of Alba in Piedmont, Italy, in 1946. Today, it is one of the world’s largest sweet-packaged food companies, with many iconic brands sold in countries all over the world. Find out more about Ferrero at ferrero.com.

DE&I at Ferrero:

Ferrero is committed to building a diverse and inclusive culture in which all employees feel welcomed and appreciated and have the same opportunities. We believe all our people are equally talented in their own way. In nurturing the curiosity and natural abilities of our employees, we provide them, generation after generation, the means to succeed personally and professionally, enabling them to craft their journey at Ferrero. The diversity of our talents is what makes our work environment multicultural, innovative, and highly rewarding.

Find out more here.