Assistant Manager - Sales & BD

Position Title

AM Sales (Cable/ Conductor/ Manufacturing)

Position Summary

Drive Sales & Business Development for Power Cable business by developing relationships with utilities, EPCs, renewable energy developers, and key accounts, generating new business opportunities, securing orders, supporting project execution, and ensuring timely collections.

The role is primarily focused on market development, customer engagement, commercial negotiations, account management, and revenue growth.

Key Accountabilities / Responsibilities

This is primarily a Sales & Business Development role for Power Cables (HV/EHV) focused on:

• Generating business from Utilities, EPCs, and Renewable Energy customers


• Developing key accounts and customer relationships


• Driving order inflow and revenue growth


• Market intelligence and competitor tracking


• Techno-commercial discussions and negotiations


• Order booking and O2C (Order-to-Cash) management


• Payment collection and stakeholder coordination


• Identifying new product/business opportunities (Solar Cables, HV/EHV Cables, etc.)


• Managing customer engagements across Eastern India

Critical Success Factors - Essential

• Bachelor’s degree in electrical, mechanical & civil 


• Professional with over 5+ years of in sales & BD, specifically with cable, conductor, or Metal industry

Competencies

About Us

Sterlite Electric Limited (SEL) is a leading integrated power transmission developer and solutions provider globally, focused on addressing complex challenges in the sector by tackling the key constraints of time, space and capital.

We believe that electricity access transforms societies and delivers long-lasting social impact. Sterlite is uniquely positioned to solve the toughest challenges of clean energy delivery.

SEL is expanding horizons in the Power Transmission industry by developing an efficient, reliable and resilient transmission ecosystem. Our work impacts communities and businesses by enabling access to reliable, high-quality electricity. With power utilities facing increased pressure due to a rapidly growing population, increased demand and ageing infrastructure, there is an urgent need for augmentation and upgrades.

We help power utilities to tackle their network congestion challenges, by providing solutions that upgrade and uprate corridor intensity. Our strategic solutions through system design, application engineering, complete engineering procurement and construction as well as project management, commissioning and lifecycle services, ensure improved performance in the short and long-term