Associate Manager

The Associate
Manager will support MSC’s global marketing strategy, brand
positioning, and growth initiatives across international markets. The role will
drive integrated digital marketing, content, website, social media, email,
SEO/GEO, and thought leadership initiatives to strengthen brand visibility and
engagement. They will leverage data, AI-enabled tools, and emerging
technologies to optimize marketing performance and campaign ROI. The role will
also collaborate with senior leadership and cross-functional teams, manage key
stakeholders, and contribute to marketing operations and strategic
partnerships.

Marketing strategy
& brand leadership:

• Develop and execute
  MSC's global marketing strategy aligned with business priorities, brand
  positioning, and growth objectives.
  
• Build a
  differentiated brand presence across international markets through integrated
  marketing, thought leadership, and strategic communications.
  
• Champion innovation
  by leveraging digital marketing trends, AI-enabled tools, and emerging
  technologies to enhance marketing effectiveness.
  

Digital marketing
& content management:

• Lead integrated
  marketing campaigns across digital, social media, website, email, PR, events,
  and partnerships to maximize reach and engagement.
  
• Oversee the
  management and optimization of MSC's owned digital channels, including the
  website, LinkedIn, newsletters, email marketing, and other digital platforms.
  
• Oversee the
  development of high-quality thought leadership and marketing content, ensuring
  consistency in brand messaging and visual identity across all channels.
  
• Drive website
  strategy, SEO/GEO, marketing automation, and audience nurturing initiatives to
  improve digital performance and stakeholder engagement.
  
• Lead email
  marketing, marketing automation, and digital nurturing campaigns to strengthen
  stakeholder engagement and audience retention.
  
• Oversee website
  content strategy, SEO/ GEO optimization, content calendars, and digital
  publishing workflows to maximize online visibility and user engagement.
  

Performance,
analytics & team leadership:

• Establish KPIs and
  performance dashboards, monitor campaign ROI, and use data-driven insights to
  continuously optimize marketing outcomes.
  
• Lead, mentor, and
  develop a high-performing marketing team while fostering a culture of
  accountability, collaboration, and continuous improvement.
  
• Strengthen marketing
  operations by streamlining processes, adopting best-in-class technologies, and
  ensuring alignment across global and cross-functional teams.
  

Stakeholder
engagement:

• Collaborate with
  senior leadership, technical teams, business development team, and external
  partners to drive strategic initiatives.
  
• Build and maintain
  strategic relationships with media, industry leaders, influencers, digital
  platforms, marketing technology providers, and other key stakeholders.
  
• Identify and
  leverage speaking opportunities, industry events, strategic partnerships,
  webinars, and digital collaborations to strengthen MSC's visibility and thought
  leadership.
  
• Represent the
  marketing function in cross-functional initiatives and ensure effective collaboration
  across regional and global teams.
  
  

MSC is seeking a
strategic and results-driven marketing leader to elevate the firm's global
brand, accelerate business growth, and strengthen its thought leadership. The
role will report into the Marketing Functional Lead and drive global marketing
strategy, digital campaigns, curate events, and manage team.