AVP Strategic Alliances

Wealth and Personal Banking serves more than 50 million customers worldwide with a complete range of banking and wealth management services to enable them to manage their finances and protect and build their financial futures. It is a global business that brings together management responsibility for Retail Banking, Wealth Management, Insurance and Asset Management with a focus on customer-centric propositions and innovative and efficient distribution channels.

Job Description – AVP Alliances (Band 6)

Company: HSBC
Role Title: Assistant Vice President (AVP) – Alliances
Band: 6

Role Purpose

The AVP – Strategic Alliances will be responsible for identifying, onboarding, and managing strategic partnerships that drive customer engagement and increase spends & Acquisition across the credit, Debit, propositions and lending portfolio of the bank. The role requires strong stakeholder management, commercial negotiation, partnership governance, and cross-functional collaboration with internal teams including Marketing, Product, Finance, Legal, Procurement and Operations.

Key Responsibilities

• Identify and onboard new alliance partners aligned with the bank’s credit card growth strategy.


• Build and manage strategic partnerships to drive customer acquisition, engagement, and card spends.


• Lead commercial discussions and coordinate execution of partnership agreements in collaboration with Legal and Compliance teams.


• Manage end-to-end partner lifecycle including onboarding, governance, performance tracking, and renewals.


• Work closely with Marketing teams to conceptualize and execute customer communication campaigns, offers, and promotional initiatives.


• Coordinate with internal stakeholders to ensure timely implementation of partnership-led campaigns and programs.


• Monitor partner performance metrics, campaign effectiveness, and ROI to optimize business outcomes.


• Manage vendor and partner payment processes, ensuring timely reconciliations and adherence to financial controls.


• Support strategic initiatives to enhance portfolio profitability, customer engagement, and market competitiveness.


• Prepare business reviews, MIS reports, presentations, and partnership updates for senior management.


• Ensure all partnerships and activities comply with internal governance, regulatory requirements, and risk policies.

Required Skills & Competencies

• Strong partnership and stakeholder management skills


• Commercial negotiation and agreement management


• Strategic thinking with strong business acumen


• Excellent communication and presentation skills


• Ability to collaborate across cross-functional teams


• Strong analytical and problem-solving capabilities


• Attention to detail and process orientation


• Ability to manage multiple projects and timelines simultaneously

Preferred Experience

• Experience in banking, financial services, fintech, loyalty, or partnerships/alliances roles


• Prior exposure to credit cards, payments, or consumer banking products preferred


• Experience managing strategic alliances, merchant partnerships, or co-branded programs is an advantage

Education Qualification

• Bachelor’s degree in business, Marketing, Finance, or related field


• MBA or equivalent postgraduate qualification preferred

Pro-tip : Familiarity with AI-enabled tools is an advantage.      

Success Measures

• Growth in credit card spends through alliance partnerships


• Successful onboarding and activation of new partners


• Timely execution of campaigns and partner deliverables


• Improved partner engagement and revenue contribution


• Strong governance and operational efficiency across partnerships

• Mandatory to successfully complete Anti-Money Laundering and Sanctions training and post-course assessment, as required.

You’ll achieve more at HSBC.

HSBC is committed to building a culture where all employees are valued, respected and opinions count. We take pride in providing a workplace that fosters continuous professional development, flexible working and opportunities to grow within an inclusive and diverse environment.

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Issued by The Hongkong and Shanghai Banking Corporation Limited, India