B2B Marketing Specialist

Company : Ample Group

Job Type : Full Time

Bengaluru, India

Number of Applicants

:

000+

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Job Description - B2B Marketing Specialist

1. Brand Building & PR

Social Strategy: Own the organic social media roadmap, including content pillars, platform -specific strategies (LinkedIn focus), and a consistent

publishing calendar.

Public Relations: Assist in crafting the PR approach to position Ample for enterprise brand as a thought leader in the B2B tech space. Always -On Branding: Manage "Always -On" brand awareness campaigns to maintain top -of -mind recall within our target enterprise accounts.

2. Paid Media & Performance

B2B Performance Marketing : Monitor paid digital campaigns performance as per alignment with business objective and drive high intent B2B leads.

Account -Based Marketing (ABM):

Partner with Sales to identify "Tier 1" target accounts and execute 1:1 or 1:few marketing approach.
Utilize IP -based targeting and LinkedIn Account Targeting to deliver bespoke messaging to key decision -makers within specific organizations.
Monitor account -level engagement scores to optimise approach and alert sales.

3. CRM & Data Analytics

Platform Expertise: Act as the power user for the CRM (e.g., Zoho, Salesforce), managing data hygiene and segmenting audiences for targeted outreach.
Insight Generation: Analyze campaign performance data to identify trends, bottlenecks, and opportunities for optimization.
Reporting: Translate complex data sets into actionable insights for the wider marketing and sales teams. 4. Integrated Strategy & Customer Journey
Full -Funnel Thinking: Design and execute integrated B2B campaigns that bridge the gap between initial awareness and final conversion.
Journey Mapping: Craft and refine the customer journey, ensuring a seamless and high -value experience at every digital touchpoint

Requirements

B2B Specialist: Minimum 5 years of experience specifically within the B2B marketing space.
Tech Savvy: Proven working knowledge of CRM platforms and marketing automation tools.
Media Proficiency: Proven track required in Integrated Media Planning; experienced in managing agency partners and multi -channel media budgets
(Paid Social, Programmatic, and Search).
AI -Forward: You are actively updated on AI trends in marketing and know how to leverage AI platforms to enhance productivity and campaign personalization.
Education: Bachelor’s degree in Marketing, Business, or a related field (Master’s degree or relevant certifications are a plus)

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