JOB DESCRIPTION:
The Brand Executive implements plans and initiatives relating to the brand, customer experience and
loyalty in order to drive the organization’s brand equity. He / She is also responsible for conducting
market research activities to forecast emerging market needs that are relevant for the organization.
The Brand Executive works in a fast-paced and dynamic environment where he/she ensures
compliance of the brand identity throughout the organization
KEY AREAS RESPONSIBILITIES
Website Backend management
• Learn & manage the website back end to make any updates
to images, content, pricing etc. on the company website
• Liaison with the website tech team to take new pages,
components or features live
Creative communication
• Conceptualize and manage creative communication incl.
creative collateral and asset creation liaising with graphic and
video teams
• Work with bloggers, content writers etc. to ensure brand
communication, advertising copies etc. are as per brand
standards and in brand tonality
Website content
management
• Create briefs, work with agencies/content writers to get
website content, imagery etc., quality check and edit as
needed to have the appropriate brand content on website
• Upload and manage content on website, create offers, list
new products etc.
• Run periodic hygiene checks on the website and ensure
smooth functioning
Content for SEO • Brief and guide writers/bloggers to get high quality output on
blogs and articles for SEO purpose
• Ensure timely implementation of content for SEO
Promotions &offers • Benchmark competitors and other relevant brands in category
and other allied categories to identify best in class practices
for website, offers, promotions and creative communication
• Design and structure right offers, monitor performance and
make changes as per data
SKILLS AND COMPETENCIES:
Skills • Strong verbal & written communication
• Understanding of advertising and marketing campaigns
• Understanding of creative communication, design and visual
aesthetics
• Proficiency in English and Hindi
• Website content management experience will be a plus
• Strong team management
• Relationship management with all key internal stakeholders
and external agencies
Competencies • Results driven& ROI focused
• High consumer-centricity
• People orientation
• Strong bias to action
• Agility and ability to take decisions/course correct fast
• Cross functional collaboration &influencing stakeholders
REPORTING RELATIONSHIP AND KEY INTERFACES/STAKEHOLDERS:
Reporting to Brand Manager
Team /IC Growth
Internal Stakeholders Growth/Marketing, Creative &content, Product, technology/IT
External Stakeholders Digital marketing agencies, large digital platforms(Google, FB etc.),
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