Brand Manager Cyazypyr

FMC Corporation is a global leader in agricultural sciences, driven by our purpose: Innovation for Agriculture. Solutions for the Planet. We are passionate about the power of science to solve agriculture’s biggest challenges. With one of the most productive and diversified pipelines in the industry, FMC is delivering cutting-edge and next-generation crop protection technologies – including Dodhylex™ active, Isoflex™ active, rimisoxafen, and fluindapyr – to help farmers increase the productivity and resilience of their land. Our employees are at the heart of this innovation. We’re looking for bold thinkers and collaborative doers. At FMC, your ideas matter. From day one, you’ll contribute to meaningful work that drives progress in agriculture, supported by a culture that values integrity, safety, respect, and results. Join us in advancing the future of agriculture. Together, we’re building a more resilient planet – one innovation at a time.

At FMC, our employees are guided by our purpose: Innovation for Agriculture, Solutions for the Planet. We provide farmers innovative solutions that increase the productivity and resilience of their land. From our industry-leading pipeline to novel biologicals and precision technologies, we are passionate about the power of science to solve agriculture’s biggest challenges.

For more than a century, FMC has successfully delivered some of the of the industry's most advanced, innovative solutions that protect farmers’ crops from destructive pests and disease, while also protecting the environment. We are committed to fulfilling our mission of discovering new herbicide, insecticide and fungicide active ingredients, product formulations and pioneering technologies that are consistently better for the planet.

Position Summary

To lead the strategic management, positioning, and execution of FMC’s Cyazypyr®-powered insecticide portfolio. The role ensures brand equity, market share growth, and alignment with FMC’s global strategy, while delivering sustainable value to growers, dealers, and stakeholders.

Location: Mumbai

The Role (Responsibilities)

• Strategic Planning

  • Develop and implement annual brand plans for Cyazypyr® brands.

  • Define brand positioning and value propositions to differentiate Cyazypyr® in the marketplace.

• Portfolio Management

  • Manage product lifecycle, pricing strategy, and portfolio profitability.

  • Support new product launches and ensure effective market introduction.

• Marketing Execution

  • Design and execute integrated marketing campaigns across digital, dealer, and farmer touchpoints.

  • Develop communication materials that translate technical benefits into farmer-centric messaging.

• Cross-Functional Collaboration

  • Partner with sales, regulatory, supply chain, and R&D teams to ensure product availability and compliance.

  • Provide training and support to sales teams for effective dealer and farmer engagement.

• Performance Monitoring

  • Track brand performance metrics including sales, market share, and profitability.

  • Conduct market research and crop impact analysis to identify opportunities and risks.

  • Provide regular updates and insights to leadership for decision-making.

• Stakeholder Engagement

  • Strengthen relationships with dealers, distributors, and farmer communities.

  • Represent FMC at industry forums, exhibitions, and farmer meetings to enhance brand visibility.

Key Performance Indicators (KPIs)

• Sales Growth: Achieve annual sales targets for Cyazypyr® brands (volume and value).

• Market Share: Increase market share in key crops/segments by [X%] year-on-year.

• Profitability: Deliver portfolio profitability in line with business objectives.

• Dealer Engagement: Expand dealer participation in brand programs by [X%].

• Farmer Adoption: Drive growth in treated acres and farmer adoption rates.

• Campaign Effectiveness: Measure ROI and impact of marketing campaigns (reach, engagement, conversion).

• Cross-Functional Delivery: Ensure timely execution of launches and supply chain readiness.

Impact of the Role

The Brand Manager – Cyazypyr® Brands will play a critical role in strengthening FMC’s leadership in insecticides, ensuring that Cyazypyr® innovations continue to empower farmers, maximize yields, and drive sustainable agricultural growth.

The Candidate (Requirements):

• B.Sc  / MSc – Agri/Horti

• MBA/PGDM in Marketing, Agribusiness, or related discipline.

• 6–10 years of experience in brand management, preferably in agrochemicals or crop protection.

• Strong knowledge of insecticide technologies and agricultural value chains.

• Strategic thinking and market foresight.

• Strong leadership and collaboration skills.

• Ability to simplify complex data into actionable insights.

• Effective communication and stakeholder management.

• Results-driven, agile, and culturally sensitive.

Competencies

• Strategic thinking and market foresight.

• Strong leadership and collaboration skills.

• Ability to simplify complex data into actionable insights.

• Effective communication and stakeholder management.

FMC is an equal opportunity employer. We are committed to creating a diverse and inclusive workplace where all individuals are treated with respect and dignity. We do not discriminate on the basis of race, color, religion, sex (including pregnancy, sexual orientation, or gender identity), national origin, age, disability, genetic information, veteran status, or any other legally protected status. Employment decisions at FMC are based on business needs, job requirements, and individual qualifications. We value diversity and strive to ensure that our hiring and employment practices support a work environment that is free from discrimination and harassment.