Brand Manager - Tekne

• Own and drive the Tekne brand strategy and positioning in line with  business goals.
  
• Lead product marketing for Tekne, translating product features into compelling consumer propositions and communication.
  
• Plan and execute go -to -market strategies for new product launches.
  
• Build and manage Tekne’s annual and monthly brand calendar, ensuring consistent brand visibility across channels.
  
• Build and grow Tekne’s social media presence, defining content pillars and overseeing execution across platforms.
  
• Lead content and creative production, including high -quality product photography, videos, and campaign assets.
  
• Work closely with design, content, digital, and agency partners to execute campaigns and brand communication.
  
• Coordinate closely with product and design teams on packaging development, ensuring packaging aligns with brand guidelines and product positioning. Ensure strong brand presence across retail stores, e -commerce platforms, and digital channels.
  
• Develop launch kits, product communication, and marketing assets for internal and external teams.
  
• Track campaign and product performance, using insights to refine communication and marketing strategy.
  
• Collaborate with product, retail, and leadership teams to align brand initiatives with business priorities
  

Requirements

• 10+ years of experience in Brand Management or Product Marketing
  
• Strong product -first mindset with the ability to translate product features into compelling consumer value propositions
  
• Experience working on the brand side in D2C, retail, or consumer product companies
  
• Prior experience in the retail industry is preferred
  
• Exposure to tech, electronics, accessories, or lifestyle product categories is a plus
  
• Strong understanding of go -to -market strategy, positioning, and pricing
  
• Ability to balance strategic thinking with hands -on execution in a fast -paced environment 
  
• Thinks like a Product Manager, executes like a Brand Manager
  
• Obsessed with clarity in positioning
  
• Understands premiumisation and consumer psychology
  
• Comfortable working in a fast -moving, evolving brand environment
  
• Detail -oriented and structured