Business Analyst-Data Analytics

Launched in 2012, Amex Offers is a digital advertising platform that connects Merchants and brands with the tens of millions of American Express Card Members across the globe. The Amex Offers team develops strategic marketing partnerships that deliver unique differentiated value for Merchants and Advertisers to reach these high-spending Card Members in the digital channels where they engage with American Express, delivering deep insights and maximizing results. Through this complete marketing solution, we can help advertisers get laser-focused on who our mutual customers are, what they want, and how we can meet their needs.

Amex Offers team is seeking an Analyst to drive Amex Offers and Digital Media Analytics. This includes delivering and growing robust solutions for Global AMEX Offers and collaboration with stakeholders across Marketing teams. The role will focus on driving key enterprise priorities that include revenue growth, offer adoption and merchant engagement. This role is responsible for end-to-end execution of the project engagement from problem definition, data analysis/interpretation to develop the storyline with the insights/recommendations. Candidate is required to create strategic insights by quickly understanding new data presented in front of them and making decisions based on logic, business understanding and data techniques.

• Use analytics to generate insights and partner with Amex Offers Marketing teams to drive higher offer redemption and merchant/ customer satisfaction.
• Drive consultative & strategic analytical projects focused on audience growth, industry & Amex offers based strategies
• Leverage the power of closed loop through Amex network to make intelligent and relevant insights
• Work with partners located across the globe spread across multiple business units

Critical Factors to Success

Business Outcomes:

• Translate unstructured requests into analytical strategies and convert the available information into actionable insights
• Ability to manage multiple requests with a quick turn-around
• Envision the bigger problem that the partners are looking at and structure possible what if scenarios
• Provide multiple solutions based on timeline and data availability

Leadership Outcomes:

• Put enterprise thinking first, connect the role’s agenda to enterprise priorities and balance the needs of customers, partners, colleagues & shareholders.
• Lead with an external perspective, challenge status quo and bring continuous innovation to our existing offerings
• Demonstrate learning agility, make decisions quickly and with the highest level of integrity
• Lead with a digital mindset and deliver the world’s best customer experiences every day

Past Experience:

1-3 years of relevant experience in analytics domain, Data Science (Preferred)

Preferred: Experience in the merchant/ consumer business

Academic Background:

Bachelor's in Statistics/Mathematics/Economics/ Engineering with relevant experience

Preferred: Post Graduation in Management /Statistics/Mathematics/ Economics/Engineering

Functional Skills/Capabilities:

Analytics & Insights & Targeting
 

Technical Skills/Capabilities:

Python, SQL, Hive, PySpark

Advanced Statistical Techniques

Advanced Excel