Business Development Manager - UPVC and Aluminium Door and Window Hardware

Job Title:  Business Development Manager – Door & Window Solutions (DWS)

Division/Company/Entity:  ASSA ABLOY Opening Solutions India

Location: Mumbai/Delhi/Bangalore

Department: Projects

Reports to: Director and Head Project Business SAARC

Does this job have supervisory responsibilities? - Yes

Position Summary

The position involves establishing and growing the uPVC and Aluminium Door & Window Hardware offering of ASSA ABLOY across the country. The position will be responsible for developing, planning, and delivering the revenue objectives of the assigned segment by the implementation of the business strategies.

The Position require know how of complete building material industry sales cycle and especially B2B business process.

Roles and Responsibilities:

• Conduct thorough market research to understand the products and demand of uPVC and Aluminium hardware solutions in India


• Identifying Customer needs, Competition mapping and product bench marking


• Understand the offering of ASSA ABLOY from across world


• Identify USP’s of our products over competition


• Define long team and short term goals and objectives for the segment


• Develop a comprehensive business development strategy for the Indian market


• Identify potential clients and develop strategies to acquire new business


• Build a Strong pipeline of projects in the Fenestration sector by reaching out to Project owners, builders, architects, Façade Consultants, and Façade Fabricators.  


• Work Closely with Large Façade Fabricators and uPVC and Aluminium Door & Window OEM’s


• Build relationships with end customers like Developers, Architects etc, ensure timely follow up and review the projects pipeline.


• Should able to proactively react to market trends for next 3 years and identify the future products needs of Indian Market.


• Collaborate with the Product Management team to ensure that the product offering is aligned with the needs of the market and also identify further opportunities for product development and innovation


• Focus on the conversion of quotations to Purchase Order and finally winning the project.


• Prepare and present various business reports such as Sales forecast for the segment on a monthly/quarterly/annual basis, as required


• Work with the other internal teams such as Supply Chain, Product Management, Marketing and Specifications, to engage customers at various platforms.

Skills Required:

• In depth know how of Building material Industry.


• Strong customer focus.


• Should be strong on OEM Sales, Institutional sales, Government Sales, Corporate Sales etc. and other B2B roles.


• Strong drive to deliver high growth.


• Both Strategic Thinker and Implementer


• Excellent relationship building and communication skills


• Advanced knowledge of MS Excel and PowerPoint with good analytical skills


• Ability to make effective conversations with project owners / Façade Consultants / Developers, Large System Companies, etc.


• Ability to travel extensively within India

Educational Qualification and Experience:

• Graduate Engineers; Specialization in Civil/Mechanical stream.


• MBA in Sales and Marketing from Tier 1 Institute.


• Relevant experience of 10 – 12 years within the Concerned segment.

Note: This job description is not intended to be an all-inclusive list of duties and responsibilities. Rather, it is intended only to describe the general nature of the job. Employee may be expected to perform other related duties as required to meet the ongoing needs of the organization.

We are the ASSA ABLOY Group
Our people have made us the global leader in access solutions. In return, we open doors for them wherever they go. With nearly 63,000 colleagues in more than 70 different countries, we help billions of people experience a more open world. Our innovations make all sorts of spaces – physical and virtual – safer, more secure, and easier to access. 

As an employer, we value results – not titles, or backgrounds. We empower our people to build their career around their aspirations and our ambitions – supporting them with regular feedback, training, and development opportunities. Our colleagues think broadly about where they can make the most impact, and we encourage them to grow their role locally, regionally, or even internationally.

As we welcome new people on board, it’s important to us to have diverse, inclusive teams, and we value different perspectives and experiences.