Consumer Insights Manager

Description

BRAND BUILDING (Marketing Plan):

• Builds the 360⁃marketing plan for the brand and defines KPIs, also managing product & trade marketing activities, and collaborating with Consumer Engagement and Digital Teams.


• Profiles consumers, adapting global guidelines to local reality.


• Defines the Consumer Journey according to the profiled targets.


• Defines the advertising and distribution mix.


• Adapts the marketing plan accordingto sales performance, trends, competitors and social media metrics.

PRODUCT MANAGEMENT (Product Portfolio Management):

• Manages and maintains the product portfolio aligned with brand strategy (per channel, retailer, door type).


• Manage and maintain discontinued products and returns with the objective of reducing returns.


• Responsible for forecasting of saleable products with the aim of ensuring forecast accuracy.


• Forecasts GWP, testers and samples.


• Manages pricing (new products, price increases, price upload and pricelist creation) according to regional and global policies.


• Analyzes sales performance of key categories.


• Runs COGS (Cost of Goods Sold) analysis in order to continuously optimize product assortment Product Expert.


• Acts as Brand Expert on own product assortment as well as competitors (assortment, pricing) in order to identify opportunities in local markets.


• Responsible for campaigns (Event Management, timing of campaigns and tracking hereof) Supply management.


• Creates Account and Purchase⁃Order ledger and follow⁃up.


• Supply management and responsible for giving information to relevant stakeholders.


• Manages returns and assortments.

MARKETING STRATEGY (Strategy insights & solutions):

• Develops reports and analysis for all campaigns, with attention to A&P ROI, in order to improve marketing effectiveness.


• Defines and presents regional marketing plans, ensuring their effective implementation.


• Shares ideas and challenges in cross brand meetings Campaigns support.


• Builds local product offerings if relevant in collaboration with Trade Marketing.


• Supports Consumer Marketing in building local launch plans.


• Responsible for campaigns (Event Management, timing of campaigns and tracking).


• Contributes to Visual Merchandising decision⁃making (quantities, regional vs local production) and monitoring (budget, quality, delay), in particular regarding launches, in coordination with Corporate Visual Merchandising teams.

BUDGETING:

• Manages Marketing budget, reviewing P&L on a monthly basis.


• Defines A&P budget and optimizes it.

CUSTOMERS & CR Customers:

• Regularly connects with consumers, looking for data and insights (e.g. Focus Groups, Surveys).


• Gathers feedback from customers with the Consumer Communication Executive Customer Relationship.


• Proactively seeks ways to manage CR in line with global activities and to look for locally relevant causes and activities.


• Engages in CR activities across various touch points.

Qualifications

• Degree in Marketing or equivalent


• + 5 years Marketing experience in a retail/cosmetics/luxury goods or FMCG arena


• Fluent English + Local Language


• Strong strategic accountability in marketing


• Good communication skills including understanding how to clearly communicate messages to consumer and key stakeholders


• Excellent analytical and decision making skills


• Personality: willingness to lead, test, learn and challenge the status quo.


• Proactivity


• Strong digital understanding, with interest in trends and new technology


• Ability to lead a cross⁃functional team and interface with international markets


• High "luxury touch"