Content Manager

• Develop and implement a comprehensive content strategy aligned with marketing goals and customer journey stages. 
  
• Create, edit, and publish high -quality written, visual, and multimedia content for websites, blogs, email campaigns, social media, and advertising platforms. 
  
• Manage the end -to -end execution of content campaigns, including planning, production, scheduling, and performance tracking. 
  
• Optimize content for SEO, readability, and conversion, ensuring alignment with brand voice and tone. 
  
• Collaborate with cross -functional teams (design, sales, product, and analytics) to ensure content supports broader marketing and business initiatives. 
  
• Utilize marketing automation platforms (e.g., HubSpot, Marketo, Mailchimp) to manage and personalize content delivery across channels. 
  
• Monitor and analyze content performance using analytics tools (Google Analytics, social insights, CRM data) to refine strategy and improve engagement. 
  
• Maintain and update content calendars, ensuring timely delivery and consistency across all touchpoints. 
  
• Stay current with industry trends, emerging platforms, and best practices in online marketing, social media marketing, and advertising. 
  
• Support the development and execution of A/B testing for content elements to maximize conversion rates and user engagement.
  

Requirements

• Bachelor’s degree in Marketing, Communications, Journalism, English, or a related field. 
  
• 1–3 years of proven experience in content management, content writing, or digital marketing. 
  
• Strong proficiency in content writing, copywriting, and editing with a keen eye for detail and brand consistency. 
  
• Demonstrated experience in managing content across multiple digital platforms, including social media, email, and websites. 
  
• Hands -on experience with marketing automation tools and campaign management systems. 
  
• Solid understanding of the customer lifecycle and how content influences each stage (awareness, consideration, decision, retention). 
  
• Familiarity with online marketing strategies, including paid advertising, SEO, and lead generation campaigns. 
  
• Excellent communication, organizational, and time -management skills. 
  
• Ability to work independently and collaboratively in a fast -paced environment. 
  
• Proficiency in using content management systems (CMS), Google Analytics, and social media management tools. 
  
• Experience with campaign planning, tracking, and optimization based on KPIs and performance metrics.
  

Benefits