Job Description - D2C Lead

We are hiring a D2C Manager who brings a founder-level mindset and experience in building or scaling D2C brands. Ideal candidates include ex-Founders, ex-Co-founders, early operators, or professionals who have driven strong growth in D2C businesses.

You will own the end-to-end D2C growth engine — revenue, performance marketing, retention, funnel optimisation, and partnerships.

  • Ex-Founder / Ex-Co-Founder / early team member OR
  • Strong D2C experience in growth, marketing, sales, BD, or brand
  • Deep understanding of Shopify, performance marketing, CRM, analytics
  • Strong execution, data-driven thinking, and entrepreneurial speed



Requirements

  • Own monthly D2C revenue, P&L, and growth strategy.

  • Manage and optimise CAC, ROAS, AOV, LTV, repeat rate.

  • Lead Meta, Google, influencer-led performance, and remarketing campaigns.

  • Improve website funnels, landing pages, CRO, and customer journey.

  • Manage CRM, retention, automation (Klaviyo, WhatsApp, email flows).

  • Drive partnerships with creators, agencies, affiliates, and communities.

  • Bring a startup/owner mindset — build processes, solve problems, move fast.



Benefits

  • Work directly with leadership & influence core strategy

  • Fast-paced, growth-focused environment



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