D2C Social Media Executive (Consumer brand must)

About the Opportunity
A fast-growing D2C (Direct-to-Consumer) brand in India, we’re building category-defining products that resonate with Gen Z and millennial audiences through bold storytelling, viral content, and data-driven social growth. We operate at the intersection of commerce, culture, and community—turning social channels into scalable revenue engines.

Role & Responsibilities

• Plan, create, and execute high-impact social content across Instagram, TikTok, YouTube Shorts, and WhatsApp for product launches, UGC campaigns, and brand moments.


• Collaborate with creative teams to produce scroll-stopping reels, carousels, and user-generated content that drive engagement and conversions.


• Manage influencer partnerships—from discovery to briefs to performance tracking—optimizing for ROAS and audience alignment.


• Analyze platform metrics daily to refine content strategy, pacing, and platform mix for maximum reach and conversion lift.


• Run A/B tests on hooks, CTAs, and formats to continuously improve content performance and brand voice consistency.


• Stay ahead of social trends, algorithm updates, and cultural moments to ensure content stays relevant and resonant.

Skills & Qualifications

• Must-Have


• Instagram


• TikTok


• Reels


• UGC


• Influencer Marketing


• Social Analytics


• Canva


• Meta Business Suite


• Preferred


• Shopify


• Google Analytics


• CapCut

Benefits & Culture Highlights

• Work in a dynamic, product-led D2C environment with fast feedback loops and visible impact.


• Access to creator tools, training budgets, and brand experiences to fuel your creativity.


• Fridays are flex-hours with no commute—you own your rhythm.