Benefits
⢠Bachelorâs degree in marketing, business, or related field
⢠At least 3 to 5 years in digital and content marketing is a must with relevant experience in product/technology space
⢠Deep knowledge of website analytics tools
⢠Experience in optimizing landing pages and user funnels
⢠Demonstrable experience leading and managing HUB SPOT, SEO/SEM
Demonstrable experience in Email marketing tools, Conversion optimization tools, Lead Enrichment & Capture tools, and Social Media marketing tools
⢠Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate
⢠Working knowledge of HTML, CSS, and JavaScript development and constraint
What youâll be doing:
⢠Lead the execution of marketing programs from start to finish, leveraging internal support and driving collaboration both internal and external partners
⢠Analyze customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies
⢠Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on tactics
⢠Develop creative briefs and guide creative direction to meet objectives for all advertising and public-facing communications, including print, digital, and video assets
⢠Conceptualize and execute on multi-channel campaigns across the prospect and customer lifecycle, ensuring the alignment of communications and messaging across all channels and digital media segments.
⢠Manage and create content, updates for customer and internal touch points, documenting business processes, and providing additional sales support
⢠Gather customer and market insights to inform outreach strategies, increase customer conversions, and generate more qualified leads
⢠Identify effectiveness and impact of current marketing initiatives with tracking and analysis, and optimize accordingl
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