Salary :
₹20,000 - 40,000 monthly
JNB BEARINGS PVT LTD Import & Distribution | J&B Brand Bearings | Chennai Department: Digital Marketing | NOW HIRING Digital Marketing & Content Executive |
Digital Marketing & Content Executive | Content • Social Media • SEO • Photography • Brand Visibility
| Location: | Mannady Metro, Chennai | Reports To: | Director / Business Growth Head |
| Salary: | ₹20,000–₹40,000/month + Incentives | Work Hours: | Mon–Sat, 9:30 AM–6:30 PM | Sunday Off | 2nd & 4th Sat Off |
| Experience: | 1–4 Years | Strong portfolio preferred | Joining: | Immediate | Annual CTC: ₹3–5 LPA | Strong portfolio: up to ₹6 LPA |
| This is a content-first role. Ideal for creative, design-confident professionals who can write, design, photograph, and optimize — NOT a CRM or automation role. A strong Canva portfolio and social media samples are mandatory for shortlisting. |
About JNB Bearings & This Role
JNB Bearings Pvt. Ltd. is one of South India’s fastest-growing importers and distributors of J&B Brand Bearings, serving crushers, rice mills, cement plants, engineering workshops, automobile sectors, and dealers across Tamil Nadu. We are building our digital presence and looking for a creative, content-driven professional who can produce compelling industrial content, grow our social media following, improve our Google rankings, and increase brand visibility across all digital platforms.
Tools You Will Use Daily
| Canva (Core Design Tool) | Canva AI & ChatGPT | Google Analytics |
| Google Business Profile | WordPress / Website CMS | Zoho Social & Zoho Publish |
| Google Search Console & SEO Tools | Smartphone Camera (Reels & Photography) | Meta Business Suite & LinkedIn |
Key Responsibilities
01 Social Media Management & Growth
02 Content Creation & Design
03 Product Photography & Video
04 SEO & Website Management
05 Google Business & Brand Visibility
06 Reporting & Performance Tracking
First-Year Success Expectations — What Good Looks Like
FIRST 3 MONTHS Learn & Publish | FIRST 6 MONTHS Build & Grow | FIRST 12 MONTHS Optimise & Report |
● Understand JNB products, customers, and industry ● Audit existing social media accounts and website ● Set up content calendar and begin publishing ● Capture first product photo and reel set ● Begin Google Business Profile optimization | ● Consistent daily content publishing across all channels ● First SEO blog articles published on website ● Google Business rating maintained at 4.5+ ● Monthly analytics report delivered to leadership ● Social media follower growth visible and tracked | ● Measurable improvement in organic website traffic ● Full product photo and video library built ● Measurable improvement in rankings for selected priority keywords ● Social engagement rate growing month-on-month ● Ready for first annual performance review |
KPI Measurement System — Monthly Scorecard
DAILY ● Content publishing ● Social media activity ● Website updates | WEEKLY ● Engagement growth ● Website traffic ● SEO activities | MONTHLY ● Full KPI scorecard ● Lead contribution ● Analytics report | QUARTERLY ● Incentive eligibility ● Promotion readiness ● Performance assessment |
| KPI METRIC | WEIGHT | CYCLE |
| Content Creation & Publishing | 25% | Monthly |
| Social Media Growth | 20% | Monthly |
| Website & SEO Performance | 20% | Monthly |
| Lead Generation Contribution | 15% | Monthly |
| Google Business Rating & Reviews | 10% | Monthly |
| Brand Visibility Growth | 5% | Monthly |
| Discipline & Reporting | 5% | Monthly |
| TOTAL | 100% |
| Promotion eligibility is based on consistent KPI achievement, creative output quality, business contribution, and management recommendation — reviewed quarterly. |
Career Growth Roadmap — Content Executive to CMO in 12 Years
Every level in this roadmap is earned through measurable creative output, audience growth, SEO improvement, and revenue contribution. JNB strongly believes in promoting high performers from within the organization.
| PERIOD | LVL | DESIGNATION | KEY FOCUS AREAS | PROMOTION CRITERIA | CTC |
| Yr 0–2 | L1 ENTRY | Digital Marketing & Content Executive | ● Master Canva, Zoho Social, Google Analytics, and SEO tools ● Build content calendar and publish consistently ● Grow social media following month-on-month ● Achieve all monthly KPIs | Consistent KPI achievement + strong content performance + management recommendation | ₹3–5 LPA |
| Yr 2–4 | L2 SENIOR | Senior Digital Marketing Executive | ● Lead content strategy across all channels ● Drive measurable SEO improvements ● Contribute to lead generation from digital ● Mentor fresher team member | SEO traffic growth + lead generation contribution + content performance metrics | ₹5–8 LPA |
| Yr 4–6 | L3 SPECIALIST | SEO & Content Specialist | ● Full organic traffic ownership ● Website performance and conversion optimization ● Revenue contribution via digital channels ● Advanced content strategy and distribution | Organic traffic growth + website performance targets + revenue contribution proven | ₹8–12 LPA |
| Yr 6–9 | L4 MANAGER | Digital Marketing Manager | ● Lead and manage a digital marketing team ● Campaign P&L ownership ● Multi-channel marketing strategy ● Vendor and agency management | Team leadership demonstrated + campaign revenue impact + strategic planning | ₹12–18 LPA |
| Yr 9–12 | L5 SR. MGR | Senior Marketing Manager | ● National-level digital marketing ownership ● Brand strategy and market positioning ● Cross-functional team leadership ● Revenue growth at scale | Sustained national-scale performance + strategic leadership recognition | ₹18–30 LPA |
| Yr 12+ | L6 CMO | Head of Digital Marketing / CMO | ● Brand and revenue strategy at board level ● Build and lead the entire marketing organization ● National marketing vision and execution ● Business transformation ownership | Exceptional sustained performance + board-level recognition | ₹30 LPA+ |
| A digital marketer who masters content, SEO, social media, and photography in a B2B industrial environment has a rare and highly valued skill set. This role is your launchpad. |
Who We Are Looking For
| QUALIFICATIONS & EXPERIENCE | TOOLS & PERSONAL SKILLS |
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Compensation & Benefits
| COMPENSATION | BENEFITS & PERKS |
Fixed Salary: ₹20,000–₹40,000 / month Based on experience, skills & creative portfolio
Annual CTC: ₹3–5 LPA | Strong portfolio: up to ₹6 LPA |
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How to Apply
CALL / WHATSAPP 9381077728 044-47946473 | EMAIL RESUME Subject: "Content Executive – [Your Name]" | APPLY ONLINE career.jnbbearings.com (Online application portal) |
| Mandatory in application: Current CTC | Expected CTC | Notice Period | Canva portfolio link | Social media handles managed | Any Reel or photography samples |
JNB Bearings Pvt Ltd — Building Creative & Digital Marketing Careers Across South India
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